If you are a baby boomer, sitting around the card table with your friends, the question will almost always come up as you reminisce about your childhood. “Do you remember…
The prognosticators who proclaimed print was dead had it wrong. Dead wrong. Instead of unseating print, digital reading material has merely joined it. The two fulfill different yet similar roles…
Are you looking for ways to increase ad views in your print publication? Our How to Maximize Ad Views within Your Magazine App article provides tips for your magazine publishing…
When German craftsman and inventor Johannes Gutenberg introduced the printing press in 1439, he opened the door to widespread access to printed books. Not only did the printing press revolutionize…
If you want to boost reader engagement, boost advertising revenue and build a loyal audience, consider putting out a special publication that is likely to resonate with your target audience.…
Nonprofit organizations have a never-ending job of getting their word out to attract supporters. Letting people know about your organization – why it exists, what it does, who it helps…
When planning content for your publication, look for compelling stories that may be a little different from what you might expect to see in magazine printing and publishing. Consider how…
The return of the J.C. Penney print catalog demonstrates that print is not nearly as dead as naysayers may have led you to believe. And, similar to what Billy Crystal’s…
Association publishing professionals are always on the lookout for insights into the trends that impact their industry. My recent Association Membership Trends article covered four trend areas: member enrollment, customized…