USPS Announces Mailing Promotions for 2024
The United States Postal Service (USPS) has announced its 2024 promotions. These six USPS promotions, which were also available in 2023, are designed to incentivize marketers to use innovative technologies and strategies to enhance the value and ROI of direct mail. Continue reading below for a summary and key information about each USPS promotion available in 2024. Tactile, Sensory and Interactive Mailpiece Engagement Promotion Eligibility: Marketing Mail letters and flats; First-Class Mail letters, cards and flats; Nonprofit Mail Incentive: 6%…
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PRC Approves Postage Rate Increases, To Take Effect Jan. 2024
The Postal Regulatory Commission (PRC) approved the pricing increase requested by the United States Postal Service (USPS) in Oct. 2023. This pricing increase will take effect on Jan. 21, 2024. This postal pricing increase will affect prices on all national and international commercial and retail domestic competitive parcels, including Priority Mail Express (PME), Priority Mail (PM), First-Class Package Service (FCPS), Parcel Select and USPS Retail Ground. The price for the First-Class Forever stamp will see a two-cent increase, from 66…
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How Do You Make a Magazine?
Anyone who’s gone through the process of creating and distributing a magazine will tell you that it’s hard work. Creating a magazine involves a lot of moving parts – having a foolproof plan in place will help ensure that the only ‘issues’ you have are the first issues of your brand-new magazine! Creating a Magazine From Start to Finish The process of creating a magazine will be faster and easier if you have a talented team by your side. However,…
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How Much Does it Cost To Print a Magazine?
Despite constantly advancing technology shifting us further towards digital forms of media, print is still very much alive, and magazines can still be a profitable endeavor. But if you’re considering starting a magazine or other publication, your first question is more than likely “How much will it cost?” Unfortunately, it’s not quite that simple. There are a lot of variables that influence magazine printing costs. Size, quantity, and paper quality are obvious factors that play a role in your overall…
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A New View of Magazine Cost Control
Cost control is a way of life in today’s publishing environment. Yet cost-saving efforts virtually always carry an element of bad news. And the worst news stems from cuts that make a publication less viable over the longer term. It’s especially painful when we’re experiencing a resurgence in magazines—particularly print versions. According to a May 25, 2023, Fortune article by David Miller, “Tech Giants Have Gutted Publishing. Now Digital Fatigue Is Giving Print a New Lease on Life,” overall magazine…
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Adobe Creative Suite Introduces New Design Features
Adobe recently rolled out significant updates to its Creative Suite, bringing notable changes to Adobe InDesign, Illustrator, and Photoshop. Several of these updates integrate generative AI into the Adobe design programs, allowing users to alter images like never before. Keep reading below for a summary of these recent updates and tips for how they can be used to enhance your projects. Adobe InDesign Updates Enhanced Style Packs Style Packs, introduced last year, have undergone substantial enhancements. The number of available…
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