COVID-19 Impact on Mail Distribution
The Coronavirus pandemic has had some surprising effects on mail delivery, both domestically and internationally. The short story is that while domestic mail delivery has been mostly unaffected, international mail delivery is hampered, and we continue to monitor. The closing of some domestic businesses has resulted in a significant drop in United States Postal Service […]
Would You Benefit from a Branded Digital Storefront?
You want your publication to go to people who will read it. Companies that are demand-based have a leg up on less sophisticated competitors. That goes for automating print production and fulfillment as well. Demand-driven programs not only make you more customer responsive, but also reduce costs. And one of the most effective automation tools […]
Magazine Publishers Win When Print, Mobile Website and Mobile App Coexist
In 2012, Jason Pontin wrote at MIT’s technologyreview.com that many magazine publishers believed employing a mobile app would save their product. They could reverse the devastating financial effects of free digital access. Unlike digital replicas on a website, magazines would “run on ‘native’ applications [those developed by the publisher] on mobile operating systems like Apple’s […]
Our Supply Chain Has You Covered
The world is experiencing something we’ve never seen before. People have many things to worry about, but the status of your printed project doesn’t need to be one of them. We assure you, Walsworth is well positioned in regards to supply chain matters. We have aligned our company with the world’s best manufacturers of all […]
Walsworth’s Response to COVID-19
As the world adapts to prevent the spread of COVID-19, Walsworth is taking extra precautions to keep our employees and communities safe while continuing to meet the needs of our customers. In addition to following state and municipal regulations, we have updated our policies to further prevent spreading the new coronavirus. We have implemented the […]
Custom Publishing Rises Again — How to Make It Work for Your Magazine
If you’re a magazine publisher, chances are you’re looking for new ways to give your bottom line a lift. Maybe you’re thinking about approaches to help your advertisers speak more effectively to your readers or investing more time, effort and money in social media, video, podcasts, blogs and other online strategies and tactics. But have […]
Walsworth-printed Book Wins Automotive Media Association Award
Congratulations to The Speed Kings: The Rise and Fall of Motordrome Racing by Don Emde. This gorgeous book was recently awarded the Motor Press Guild Best Book of the Year honor for 2019. This is the first time in MPG’s 36-year history that the MPG Best Book of the Year honor was awarded to a […]
Print catalogs aren’t doomed, they’re the future of marketing
Have you heard the news? Young people like print catalogs! At least, so much as millennials can be called young, now that the first wave of the generation is pushing 40. Neil O’Keefe of the Data & Marketing Association suggested this is because they’re the first generation to grow up without massive amounts of mail. […]
Get to Know InDesign’s Three Frame Types
Here is a quick rundown of the three frame types offered within the popular InDesign® page layout program. Graphic Frames: When you use one of the Frame tools (those are the ones with an “X” in the middle of them), InDesign creates a graphic frame. The X means exactly the same thing in both InDesign and […]
How Print Magazine Publishers Can Benefit From Artificial Intelligence
The digital revolution seems like it would complicate things for print magazines. With the rise of AI – artificial intelligence or machine learning – it may have publishers second-guessing the future of the industry. But we believe that if you take another look at the situation it gives you reason for hope. You might be […]
