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Connecting with Your Remote-based Customers

The pandemic drove many office workers into a remote work setting — ready or not. This force-fed change accelerated a work-from-home trend that is likely to expand, even as some workers return to traditional office settings either full or part time. This means that all businesses – especially B2B marketing organizations – need to better […]

When It Comes to Book Printing, Choose an Expert

During high-demand periods like what the book market is currently experiencing, it is tempting for publishers to consider sourcing beyond specialized book printers. Be warned: that decision could prove costly. The differences between book specialists and commercial printers may seem nuanced at first glance, but those differences can mean success and failure—to say nothing of […]

Why Our Brain Loves Paper

Touch — it’s one of the five senses that dictates how we perceive the world around us. It’s also one of the most important. Walsworth knows the importance of paper and wants to share Sappi’s groundbreaking book, written by Lana Rigsby of Rigsby Hull in collaboration with renowned neuroscientist Dr. David Eagleman, as it dives […]

Walsworth announces 13 titles as winners of 2020 Gold Ink Awards

Thank you to those who trust us enough to print for them. Every job is an honor to print, but it still feels good to see deserving projects receive recognition. We’re proud to announce that 13 Walsworth-printed titles were awarded a 2020 Gold Ink Award from Printing Impressions. Congratulations. Business Catalogs, Web Press Congratulations to the […]

Save Money on Mailing with These Postal Saving Options

Have you ever been doing things the same way for years and then have an “aha!” moment? I had one the other day and I remember thinking to myself, “Boy, why didn’t I think of that?” We have some information for you that may give you an “aha!” moment, too, and we will be thrilled if […]

Walsworth Products Shine at PIA MidAmerica GraphEx Awards

Congratulations to the Walsworth customers who were recognized in the PIA MidAmerica GraphEx Awards! The Graphic Excellence Competition has been around since 1989 and was created “to recognize the outstanding abilities of print producers to transform paper and ink into outstanding forms of communication.” We are honored to work with these award-winning publications, who choose […]

QR Codes Make a Marketing Comeback

About a decade ago, quick response (QR) codes were hailed as a breakthrough for connecting the print and digital worlds. They would enable instant access to a mobile site simply by using a smartphone camera to take a picture of the barcode. Except they didn’t. Or, more accurately, they didn’t do it quite that easily. […]

Engage Mobile Apps Shine at EXCEL Awards

Once again, many of Walsworth’s Engage Mobile Apps have placed at the AM&P EXCEL Awards. Association Media and Publishing is an organization dedicated exclusively to print and digital publishers in nonprofit organizations. The organization has been around since 1963 and became a division of the business information association Connectiv in 2017. The EXCEL Awards are […]

Back in the Swing of Things: Best Mailing Practices Mid-COVID

Over the past several months, we have been challenged to alter our normal lives and learn to cope with the changes COVID-19 has brought to the world. It has been tough on everyone. Possibly the hardest part is knowing the correct steps to take to get back in the swing of things regarding business marketing and […]

Best Practices for Amazing Direct Mail During COVID-19

Marketers are understandably concerned about how to approach customers in any medium during the current situation. And since the coronavirus pandemic is likely to have a long economic tail, everyone knows it’s important to keep sales going. While there may be some uniqueness to COVID-19, there are basic marketing axioms established during past economic declines […]