Where Does Your Mail Moment Occur?
Do you always do certain things in your life in the same place? I know, weird question. Let me tell you what I mean. Recently, the post office sent out a marketing piece called USPS Mail Moments Fall 2018 Review. The piece has research results from three generations (ages 18 to 75) that asked different […]
A Celebration of Walsworth’s Key Resource – Our People
Ask most any employee in one of Walsworth’s Marceline or Brookfield, Missouri facilities, and they’d likely be able to tell you that the company’s Master Printers program is a celebration of dedication and experience. Decades ago when a graphic arts association closed its doors and their Master Printers program ceased to exist, Walsworth decided to […]
Are Your Lead Capture Methods Working This Well?
An article about a survey conducted by HubSpot caught my eye. Like so many other organizations, we utilize web forms to help identify potential clients. And, like other organizations I’ve talked to, we aren’t always certain we’re doing things as effectively as possible. So, when I saw the article title, Forms Aren’t Dead: The State […]
The World of Warcraft Diary – A designer’s insights into game development
When John Staats heard a news story that reminded him how difficult game development is, he thought it would be great if gaming enthusiasts knew what goes into creating an engaging multiplayer game. And then he remembered his extensive notes from his time on the design team of Blizzard’s wildly popular online role-playing game, World […]
A Day in the Life: How Paul Gatza Became an Association Leader for Craft Beer Brewers
Paul Gatza started working for the Brewers Association (BA) in 1998, an organization he hadn’t even known existed just a few years before he joined them. Now Director of the division of BA for professional brewers, he was originally recruited to head up the American Homebrewers Association (AHA), the division of BA dedicated to amateur […]
Walsworth Michigan Facility Renews G7 Color Qualification
Reliable color accuracy. That’s what G7® Qualification is all about. “I’m proud of our manufacturing team and their commitment to providing the best quality product in the industry. This process gives a predictable outcome from files to print, making everyone’s job easier. G7® certification solves the complexity of delivering the most accurate color reproduction possible […]
Postage Update: Rate Changes Slated for January 27, 2019
What happened? On October 10, 2018, the United States Postal Service (USPS) filed notice with the Postal Regulatory Commission (PRC) of price changes slated to take effect January 27, 2019. The PRC approved the request on November 13, 2018 with minor adjustments. What are the approved rate changes? Postage rates will be modified as follows: […]
Employee Initiative Results In Safety Improvement
“Huh. There must be a better way.” You’ve probably thought that before. Walsworth employee Todd Wilson thought that after a strap snapped during a common maintenance process for the electric forklifts his department relies upon to do their job. Thankfully, Wilson was wearing proper safety equipment and wasn’t injured, but the event motivated him to […]
You Don’t Need to Boil the Ocean to Improve Content Marketing
Every time I review analytics, I’m reminded that content marketing works. Making your content marketing more effective doesn’t require massive shifts. You can impact results with small steps, like spotlighting content you’ve already created. New people find Walsworth every day because their web search results include our content. Without the relevant content we’ve created, they […]
How Analytics Drives Future Content Today
Experiment. That seems to be the core theme of four association professionals regarding how they’re using analytics to determine future content for their online, mobile and print channels. Katie Domanowski, Director of Communications for The American Academy of Dermatology, summed it up well when she said, “Sometimes you just need to try things to see […]
