How to Get the Most Value Out of Your Digital Edition Magazine
Generating revenue through digital editions is no longer a rarity for publishers. In fact, from 2013-2018, advertising spending on digital publications grew nearly 20%. However, many magazine publishers still aren’t leveraging their digital content to help increase revenue. So, how do publishers get their digital editions to reach its full potential? We recently spoke with […]
Danchuk’s App is a Case Study of Mobile Success
It might surprise readers to notice that Walsworth posts articles about developing mobile apps fairly often. Some might think mobile apps would threaten our core business of print manufacturing. But we’ve come to understand how print and mobile complement each other. Whether our story has been about creating award winning mobile apps, or how associations […]
Behind the Scenes: Employee Spotlight on Ed Kennedy
Here at Walsworth, we’re lucky to have many excellent employees. These are the people who make our company run. Some of them interact with our customers every day, but many of them don’t. We’re lucky to have these people, and are sharing a little bit about them in our Behind the Scenes series. Ed Kennedy […]
A Storytelling Partnership That Enhanced Member Engagement
Since associations are always looking for innovative ways to improve member engagement, we’re always happy to hear about and share ideas that are working. As we describe in Make Connections and Engage Readers with Storytelling, the idea of using personal stories to engage readers isn’t new. And as we shared very recently, associations are successfully […]
Announcing Engage – A Mobile App for Associations
How is your association utilizing mobile devices to engage your members? If your organization is like many we’ve spoken with, chances are good that you aren’t yet taking full advantage of what mobile can accomplish. Engage, Walsworth’s newest app platform, can help. Powered by a platform built with associations in mind, Walsworth’s Engage apps are […]
Inspired Print – Surviving the Decluttering Craze
Does your print spark joy? With much of the United States taken up with KonMari fever – the famous decluttering method made famous by tidying expert Marie Kondo – people are ridding themselves of everything that doesn’t spark joy. The decluttering craze started with Kondo’s bestselling book, “The Life-Changing Magic of Tidying Up,” and reached […]
Social Media Trends to Benefit Your Brand
Social media remains a popular and effective outlet for organizations to connect with their audiences. Being aware of new trends helps organizations identify ways to increase the effectiveness of their efforts to do just that. Based on what has been popular recently, as well as what experts predict will be useful in the future, we’ve […]
Member Storytelling – An Association Event Engagement Booster
Your members have engaging stories. And, having members tell those stories can help make your association events more engaging too. We’ve shared how you can make connections and engage your magazine and journal readers with storytelling. The same technique can be used to enhance your association meetings and keep your audience invested and coming back […]
One Subscription Renewal Campaign That Worked On Me
I have always loved magazines. They’ve been a portal to the world since I was a child, and I’ve always been engaged by the medium’s physical nature. Because I’ve subscribed to scores of magazines over the years, I’ve seen my share of subscription renewal campaigns. Frankly, I’ve rarely been impressed by a magazine publisher’s subscription […]
A Closer Look at Materials Costs and Price Increases
Print customers probably recall 2018 as the year of price increase announcements. USPS announced postage rate increases. Transportation costs went up and became more challenging to procure. And prices increased for raw materials such as paper and aluminum. There were several tangible reasons behind these printing industry price increases, and in this post, we’ll take […]
