Postal Potpourri of Potential Changes You Need to Know
Boy, a lot of exciting things are going on right now with the U.S. Postal Service. Let me share a few important tidbits that may affect you: Recently, the United States opted to stay part of the Universal Postal Union, or UPU, which handles international mail. The decision to possibly leave was based on the […]
Walsworth Customers Win Gold Ink Awards
Thank you to those who trust us enough to print for them. Every job is an honor to print, but it still feels good to see deserving projects receive recognition. We’re proud to announce that 12 Walsworth-printed titles were awarded a 2019 Gold Ink Award from Printing Impressions. Congratulations. Gold Event Programs, Country Music Association […]
Are Magazine Apps Dead?
Many associations have used them over the years. You know the type – those flipbooks with the nifty “swoosh” page turning sounds, with the exact same content as your print magazine, with per-page fees? Yes, those are on their way out. If they’re not dead already, they’re fast on their way to retirement! Magazine apps […]
New Web Printing Press Up and Running
Installing a new printing press is a big deal. It’s not like replacing the printer at your business office. Machinery like the new Sunday 2000 web press installed in our Saint Joseph, Michigan, facility takes months of planning and work. The work started in April of this year, when the pad was prepared. The new […]
How Associations Can Attract the Public with Keyword Research
As an association writing for the general public, there’s a special challenge to drawing traffic from non-members. How do you get people to your website who aren’t in your industry? The American Association of Pediatric Dentistry does a great job with their Mouth Monster campaign, which helps parents learn about and encourage healthy dental habits […]
Our Work with The American Academy of Pediatric Dentistry
Our latest case study dives into the solutions we provide The American Academy of Pediatric Dentistry, including print, app creation, eCommerce and fulfillment. Walsworth spoke with AAPD Senior Publication Director Cindy Hansen about how Walsworth is able to meet the specific needs of her not-for-profit professional association. About the AAPD The AAPD supplies content to […]
Does the Mix of Mail in the Mailbox Play an Important Role?
Recently, a coworker of mine handed me a printed report from the United States Postal Service – Office of Inspector General. It was titled “Advertising Mail: Mail Mix Matters.” I set it aside promising myself I would read it. The report was 49 pages, and I was sure this was going to be a dry […]
Walsworth and its customers win big under the big top at PIA MidAmerica GraphEx Awards
Late last month, PIA MidAmerica held its annual GraphEx Awards ceremony at the Uptown Theater in Kansas City to celebrate outstanding achievement in printing. PIA MidAmerica’s Graphic Excellence (GraphEx) competition has been in existence since 1989. This year’s awards show on April 25 featured a circus theme of “Big Top – The Greatest Print Show […]
The Industry-Focused Event Every Association Publisher Should Attend
Think of all the events geared specifically toward helping associations and association publishers find success. How many did you come up with? There aren’t many. That makes Association Media & Publishing’s annual meeting all the more special. It’s one of the few events that can help associations in their endeavors to grow memberships and keep […]
How Micro-Volunteering Opportunities Can Engage Your Membership
Micro-volunteering. It’s a new term for me, but the concept makes complete sense. The term refers to volunteer opportunities to complete small tasks necessary for the success of a larger project. The opportunities typically take only minutes or an hour to complete and don’t require a long-term commitment. Your association staff is busy. Your members […]
