Gutenberg’s Legacy and the Continued Power of Print
When German craftsman and inventor Johannes Gutenberg introduced the printing press in 1439, he opened the door to widespread access to printed books. Not only did the printing press revolutionize how printed materials were created, it also improved the spread of knowledge and information. Today, in our never-ending quest for informational and entertaining content, we […]
Commas causing confusion? Tips to say what you mean.
The comma sets off words and phrases in sentences to make the language more clear, making this punctuation mark among the most valuable. Unfortunately, because it does the complex work of separating items in a series, introducing phrases, and distinguishing relationships, using commas correctly can cause confusion. Its use can accurately present meaning or completely […]
Boost Readership & Advertising Dollars with Special Publications
If you want to boost reader engagement, boost advertising revenue and build a loyal audience, consider putting out a special publication that is likely to resonate with your target audience. Your regular readers will already be on notice, but a special issue can attract the attention of other readers who aren’t familiar with your magazine. […]
Engage Your Audience With Audio Podcasts
You’re probably making great strides to engage your audience with great content on all the relevant social media channels, but have you considered what audio podcasts can do to support your content marketing efforts? Podcasts are a great way to get the word out while being entertaining and socially connective. Interesting podcast topics delivered by […]
How to Use A/B Testing to Improve Landing Page Performance
Are you already A/B testing your landing pages to help ensure they perform well? Or, like me, do you find the concepts of A/B testing a little abstract? Either way, an article I found recently will clear up many of the mysteries of A/B testing, and it might even help you improve the testing processes […]
Google Says It’s Time to Take Mobile Seriously
The number of users of mobile devices such as tablets and smartphones keeps growing, and the ways that Internet content is made accessible must increase, too. Website operators and mobile users should note a key change by Google to its search algorithms in which search results are tailored more toward mobile users. Starting April 21, […]
Keys to Quicker and Easier Content Curation
You’ve heard that content is king. And it’s true, especially when talking about expanding your audience and driving additional traffic to your website. However, you also know that creating consistently relevant and high-quality content can be difficult. My Extend Your Readership Reach With Content Curation article addresses this issue by providing an overview of curation […]
Extend Your Readership Reach With Content Curation
It’s important to update your blog regularly, but coming up with topics can sometimes be a challenge, both in terms of inspiration and finding the time to write. Curating content from other sources can address both of those issues, as well as help you publish valuable content. If you’ve ever read something that was so […]
Investing in Print Magazine Pays Nonprofits Dividends
Nonprofit organizations have a never-ending job of getting their word out to attract supporters. Letting people know about your organization – why it exists, what it does, who it helps and how they can support it – increases interest, participation and funding. The Internet, email, digital publishing and social media have greatly increased the ways […]
Engaging Your Audience: Content Tips for Magazine Publishers
When planning content for your publication, look for compelling stories that may be a little different from what you might expect to see in magazine printing and publishing. Consider how the following angles to feature stories might boost audience engagement. Behind-the-Scenes Profiles It’s easy — and it makes sense — to start at the top […]
