Using LinkedIn Groups to Expand Your Audience
Although LinkedIn started as a place for individuals to network and research job opportunities, it has become a powerful tool for businesses to establish their brand and connect with their audience. LinkedIn should be a part of your marketing strategy, as explained in our LinkedIn series of articles covering getting started with LinkedIn, the advantages of […]
Are Your Nonprofit Fundraising Efforts Compliant?
Nonprofit organizations play important roles in our society, often meeting community needs that would otherwise be underserved. Since nonprofit organizations are often dependent on fundraising for the money necessary to carry out their missions, it is especially important that fundraising campaigns are compliant with state and federal regulations. Online fundraising is attractive because setting up […]
Avoiding Common Mistakes Made By Digital Publications
If your organization is considering or already producing a digital publication to reach your mobile audience, it’s important to know best practices to achieve the best outcomes. Our app creation blog series is full of tips on how to accomplish this, and our Practical Guide to a Successful App Launch contains 20 tips with step-by-step […]
Considerations When Selecting Paper for Your Print Publication
A lot goes into a successful print publication. You need quality content to engage your audience. You need a page design that supports your content’s flow and is pleasing to the eye. And because all of this is conveyed in print, you need to select a paper best suited for your delivery method and reader […]
Wearing Too Many Hats? Tips on Avoiding Burnout
Whether your main gig is app creator, order fulfillment manager, copy editor or content marketing maven, chances are high you have dozens of other duties that go with that primary title. And that’s just the stuff you do at work. Mix in your responsibilities at home, with your kids, in the community and that elusive […]
How-to: Expand Your Audience Reach with an Instagram Contest
I am a fan of practical, how-to articles, especially those that present a process with a payoff, and that take time to discuss the pros and cons of various approaches. So, when I read Krista Bunskoek’s article on Social Media Examiner’s blog about running successful Instagram contests to expand your audience reach, I was immediately […]
U.S. Postal Service Mail Distribution Update
If you engage your audience by mailing a magazine or catalog, Kerry Still, Walsworth’s Mail Services Manager, thinks you’ll be interested in a recent opinion article by Eric Katz of Government Executive. To quote Kerry, Katz’s article “is a succinct and concise summary of the state of domestic mail delivery.” Kerry continues, “It’s rare to […]
Ideas for a Fun Office Halloween Party
Have you been considering a Halloween party at your office? They can be a blast and can help build employee relationships and enhance company culture. And, Halloween parties offer a wide variety of entertaining activities that may bring out the inner child in even the most serious employee. Give your Halloween office party a boost […]
The Role of Your Website in Your Integrated Content Marketing Strategy
I don’t know how many years you’ve been “surfing the web” (which was a hip thing to say back in the 1990s), but if you’re anything like me, you’ve witnessed some astounding innovation in website design and technology. In the early days, companies set up websites as a virtual brochure – their location, their phone […]
The Role of Social Media in Your Integrated Content Marketing Strategy
Social media has taken the world by storm, and with good reason. It’s a boon for businesses because it facilitates easy and frequent communication with a customer base that’s constantly connected. But what does social media really do for a business? The answer is a little more complicated than you might think. The Power of […]
