Should You Create an E-newsletter? Ask These Questions
If you haven’t developed an e-newsletter to promote your publication, now is a good time to start. Branded e-newsletters can help generate new revenue streams for organizations by building a loyal and engaged audience that is attractive to advertisers. You may already have a blog that reaches your subscribers, advertisers and other people interested in […]
Event Marketers: Keep Your Contacts Engaged and List Fresh
The contact list you have carefully crafted for your annual conference is vital. Every name on that list is potential revenue, positive outward ripples of free marketing, and attendee feedback that can make future events even better. Nurture your contact list to ensure the best reach and retention. As covered in my event promotion best […]
Zinger headlines that quickly engage readers
Most writers of blogs, articles or press releases are aware of the importance of starting strong. They work on a strong lead that sets up the reader for the rest of the piece. But do they work as long or as thoroughly when contemplating a headline? Online readers can also be called “scanners,” because they […]
How to Create Your First Facebook Ad
Special Announcement: This is the third post in the four-part series How to Create Successful Facebook Ad Campaigns – tips, techniques and strategies to grow your business with Facebook. To read all of the posts in this series, click here. A Quick Review Now that you have your can’t-miss free giveaway offer and a plan […]
Prepare to move your Twitter account off its perch
The Twitter-Google deal that is expected to give tweets more prominence in Google search results means it’s time to review your integrated content marketing strategy and consider ramping up your social media presence on Twitter. The agreement, reported in an article by Bloomberg on Feb. 4, gives Google access to Twitter’s data stream and thus […]
Make Connections and Engage Readers with Storytelling
Your blog is more than a mouthpiece for your business. It’s also a place to share stories – real, human experiences that can help create valuable connections with the people who read your posts. We’re not suggesting you lure people with cheesy stories and clickbait headlines. Your stories should be genuine and heartfelt, a nod […]
How to Convert Facebook Fans into Prospects
Special Announcement: This is the second post in the four-part series How to Create Successful Facebook Ad Campaigns – tips, techniques and strategies to grow your business with Facebook. To read all of the posts in this series, click here. A Quick ReviewLast week the power of Facebook marketing was revealed: Don’t sell directly on […]
Tips for Healthier Workplace Snacks
You probably already know that snacks in the workplace don’t need to be confined to high-calorie, high-carbohydrate treats like candy, chips and donuts. But did you know that healthier snacks in the office may actually boost employee morale and performance by promoting consumption of healthy snacks? This will benefit your company as well as your staff. Shared […]
How to Create a Free Giveaway that Facebook Fans Will Love
Special Announcement: This post is part of the How to Create Successful Facebook Ad Campaigns series – tips, techniques and strategies to grow your business with Facebook. To read all of the posts in this series, click here. Why Facebook Marketing? If your business or organization needs a steady flow of targeted, interested and motivated […]
Rediscover the Power of Print Catalogs
The return of the J.C. Penney print catalog demonstrates that print is not nearly as dead as naysayers may have led you to believe. And, similar to what Billy Crystal’s character says in the movie Princess Bride, it’s not even mostly dead. In fact, print is showing its continuing value in audience engagement. At 120 […]
