The Role of Your Website in Your Integrated Content Marketing Strategy
I don’t know how many years you’ve been “surfing the web” (which was a hip thing to say back in the 1990s), but if you’re anything like me, you’ve witnessed some astounding innovation in website design and technology. In the early days, companies set up websites as a virtual brochure – their location, their phone […]
The Role of Social Media in Your Integrated Content Marketing Strategy
Social media has taken the world by storm, and with good reason. It’s a boon for businesses because it facilitates easy and frequent communication with a customer base that’s constantly connected. But what does social media really do for a business? The answer is a little more complicated than you might think. The Power of […]
The Role of Publishing Apps in Your Integrated Content Marketing Strategy
Does your organization use a printed catalog or magazine to connect with your audience and provide value to them? Are you already using a mobile version of your publication to expand your audience reach? The The Power of Walsworth Apps blog series details the benefits of utilizing a publication app to generate additional revenue while […]
The Role of Print in Your Integrated Content Marketing Strategy
Content marketing is frequently thought of as an online-only strategy today, so the idea of incorporating print into your integrated content marketing strategy may not seem obvious. Despite this, several recent articles have been published about how print marketing is thriving and how print can drive online traffic. And, as mentioned in my Using An […]
Using An Integrated Content Marketing Strategy
Marketing tactics often are devised as individual ideas. You want to promote a new book, so you create a website that provides information about the book. The author wants to get his or her name out there, so he or she creates a Twitter account or Facebook page. Taken individually, these are good ideas to […]
Is Your Website ADA Compliant?
While most businesses are familiar with complying with the Americans with Disabilities Act (ADA) in their offices and brick and mortar shops, not as many may think about compliance when it comes to their website. But, they should. Title III of the ADA says businesses and nonprofits must provide accommodations that allow people with disabilities […]
How to Hashtag to Increase Visibility to Your Tweets
While most folks are familiar with Twitter’s hashtag, not everyone is just as knowledgeable about using it effectively. Introduced in 2007, the hashtag is the “#” symbol you put in front of a keyword or topic in your tweet. Using the hashtag correctly can increase visibility to your Tweets. Using it incorrectly can actually decrease […]
5 Tips for Converting Website Visitors into Customers
Everyone wants to generate website traffic, but getting people to visit your website is only half the battle. Converting those visitors into customers is the real challenge, and it’s essential to the success of your business. If people visit without taking the next step, you may as well not have a website at all. Fortunately, […]
How to Launch a Successful App | Keep Making Some Noise
Once your new app is launched successfully, you still have the perpetual job of keeping downloads and attention going strong. How to keep making some noise is the final topic in our four-part series that outlines Walsworth’s exclusive “A Practical Guide to a Successful App Launch: 20 Helpful Tips.” Continuing up the noise helps keep […]
How to Launch a Successful App | Part Three – Have Fun
The day you launch your app is officially party time, and your overall goal is to enjoy every moment of it. Having fun is the third topic in our four-part series that outlines Walsworth’s exclusive “A Practical Guide to a Successful App Launch: 20 Helpful Tips.” Having fun comes from watching all your hard work […]
