Welcome to Our New Website

We are excited to announce the release of the new walsworth.com. Our newly designed website has been created to provide you with digital and print resources to assist your organization with growing revenue, improving customer engagement and realizing meaningful results. The updated website includes a new navigation structure to help you quickly find the information […]
Walsworth Turns 80 Years Old

Walsworth is turning 80 and we are looking forward to celebrating all year long with you. To kick off our birthday year, here’s a special message from our Chief Executive Officer, Don O. Walsworth: Making it to 80Only a handful of companies make it to this milestone birthday. Considering we remain a family-owned company, […]
Digital Editions: A Great Option For Your Print Publication

If you produce a print product such as a magazine or catalog, you know the importance of getting your content set up in a digital format, so it has a place on the Internet and is sharable on social media. Combining print and digital gives you the best of both worlds while helping you reach […]
Is Your Digital Presence Good for Business?

When you find a few minutes to consider your organization’s digital presence, do these thoughts race through your mind? “I don’t know how my website is performing.” “I’m not getting enough traffic to my website.” “I don’t know how my email newsletter is performing.” “How do I attract more subscribers to my eNewsletter?” Or, do […]
How to Harness the Power of Case Studies

When marketing your products or services, don’t neglect case studies and their basic ingredients, which give potential customers or clients feedback on the benefit of learning from someone else’s experiences. Potential customers won’t rely just on your say-so that your products or services are terrific. They want to hear what people have to say, both […]
How to Create Your First Facebook Ad Campaign

Special Announcement: This is the fourth post in the four-part series How to Create Successful Facebook Ad Campaigns – tips, techniques and strategies to grow your business with Facebook. To read all of the posts in this series, click here. A Quick Review In this series you’ve learned how to create your first Facebook ad; how […]
How to Create Your First Facebook Ad

Special Announcement: This is the third post in the four-part series How to Create Successful Facebook Ad Campaigns – tips, techniques and strategies to grow your business with Facebook. To read all of the posts in this series, click here. A Quick Review Now that you have your can’t-miss free giveaway offer and a plan […]
How to Convert Facebook Fans into Prospects

Special Announcement: This is the second post in the four-part series How to Create Successful Facebook Ad Campaigns – tips, techniques and strategies to grow your business with Facebook. To read all of the posts in this series, click here. A Quick ReviewLast week the power of Facebook marketing was revealed: Don’t sell directly on […]
How to Create a Free Giveaway that Facebook Fans Will Love

Special Announcement: This post is part of the How to Create Successful Facebook Ad Campaigns series – tips, techniques and strategies to grow your business with Facebook. To read all of the posts in this series, click here. Why Facebook Marketing? If your business or organization needs a steady flow of targeted, interested and motivated […]
5 Steps for Turning Facebook Fans into Customers

Facebook isn’t just a social media website for sharing personal status updates and photographs anymore. It’s also a place where thousands of businesses are finding new customers. With Facebook’s sophisticated and precise audience-targeting capability, it has become a powerful marketing tool. The most effective Facebook marketing strategy is to offer a free, but high-value, product […]