Prepare to move your Twitter account off its perch
The Twitter-Google deal that is expected to give tweets more prominence in Google search results means it’s time to review your integrated content marketing strategy and consider ramping up your social media presence on Twitter. The agreement, reported in an article by Bloomberg on Feb. 4, gives Google access to Twitter’s data stream and thus […]
Make Connections and Engage Readers with Storytelling
Your blog is more than a mouthpiece for your business. It’s also a place to share stories – real, human experiences that can help create valuable connections with the people who read your posts. We’re not suggesting you lure people with cheesy stories and clickbait headlines. Your stories should be genuine and heartfelt, a nod […]
Tips for Healthier Workplace Snacks
You probably already know that snacks in the workplace don’t need to be confined to high-calorie, high-carbohydrate treats like candy, chips and donuts. But did you know that healthier snacks in the office may actually boost employee morale and performance by promoting consumption of healthy snacks? This will benefit your company as well as your staff. Shared […]
Rediscover the Power of Print Catalogs
The return of the J.C. Penney print catalog demonstrates that print is not nearly as dead as naysayers may have led you to believe. And, similar to what Billy Crystal’s character says in the movie Princess Bride, it’s not even mostly dead. In fact, print is showing its continuing value in audience engagement. At 120 […]
When Old Becomes New: Revamp Your Content to Boost Readership
Do you sometimes struggle to come up with a new topic for your blog? Are you searching for more ideas for compelling articles on your website’s news page? If you don’t have news to report, an event to promote, or something specific you want to get across to your readers, why not take a look […]
Gamers Highlight the Power of Engaging Niche Audiences
Professional associations and specialty magazines looking to engage their readers can take a lesson from video gamers who raised more than $1.5 million to fight cancer. The power of embracing and inspiring a niche audience was illustrated during the weeklong Awesome Games Done Quick, a video game speedrun livestream that benefited the Prevent Cancer Foundation. […]
Tips to Tailor Your Content to Fit Your Audience
Producing relevant content that continues to engage your readers is essential to retaining subscribers and keeping a good reputation as an information source. To do this, you need to keep on top of who your audience is and get in front of information that’s valuable to your readers. As a print and digital magazine or […]
Start Your Press Release Right So Editors Will Read On
When you write a press release, it’s important to get to the point right away. After all, your press release won’t be seen if it doesn’t get picked up by news sources who run press releases that interest them. Busy editors, journalists, bloggers and website owners who read your copy should be able to know […]
Reward Readers AND Your Publication With Contests
People like to share their opinions, they like to get free stuff, and they like to have a chance to win something. Capitalize on those desires by conducting an essay contest designed to benefit both your readers and your publication. Solicit essays from readers, asking them to share the reasons your publication is important to […]
Beating the Workplace Winter Blahs
After the adrenaline rush of holiday joy (and stress!), January can be a tough month, especially if you live in a locale where most of winter is spent in below-freezing temps. It’s cold, the fun is over, and spring is far away. Some people may experience depression associated with winter, but even those not so […]
