A Printer’s Printer: Walsworth Excels at GraphEx Awards
Most people don’t think much about the details of a printed piece unless there’s something wrong with it. They don’t think about a book’s binding unless it’s falling apart. They don’t consciously consider the quality of a printed image unless it’s blurry. They don’t think about smudged ink in a catalog unless there is a […]
What’s in the Mailbox? Consumers Still Like Receiving Mail
As I kid, I remember going to my grandmother’s house and rifling through the catalogs she kept on her coffee table. Many of them sold clothes that could have been worn by an extra on “The Golden Girls.” Even though I was deep into my off-brand JNCO jeans phase, I still spent hours looking through […]
Left on Read: How and Why Gen Z Values Print
Despite being defined as “digital natives,” Gen Z values print, and their actions and words show it. Many of the group, who are largely categorized as being born between 1997 and 2012, spend plenty of time on phones and other screens but turn to print when they want a break or need to really focus. […]
Eyes on the Print
As the third and final installment in our sense-sational reads series, we’re going to focus on sight. If you haven’t already, we recommend checking out the smell and touch posts we’ve recently shared. (We thought about continuing the series, but an article on the taste of print would be taking it too far.) Eye Spy […]
Was Human Skin Ever Actually Used as a Book Cover?
Halloween is close and we’re officially in spooky season, which means nonstop scary movies and the celebration of all things macabre. The release of Hocus Pocus 2 got me thinking about Winnifred Sanderson’s spell book. The book in this movie – which is a completely fictional account of three resurrected witches seeking revenge in modern-day […]
Walsworth Donates $15,000 to Fund Literacy
MARCELINE, Mo., Oct. 4, 2022 — In celebration of the company’s 85th anniversary and their commitment to literacy, Walsworth is making $2,500 donations to schools and literacy programs near each of its six locations. “Growing up in a printing family, it was a given that reading materials were always readily available. By giving back to […]
Print is Not Losing Its Touch
There is something special about holding a printed publication in your hands. I’m one of those people who touches everything, and one of my favorite sensations in the whole world is the feel of pages flipping beneath my thumb. It’s a sensation that just can’t be replicated with screen readers. We’ve written before about how […]
What Makes Books Smell Like That?
“All my genius is in my nostrils.” – Friedrich Nietzche Are you a book-sniffer? I am, along with many, many others. We can sometimes be seen in a bookstore or library, surreptitiously bending down to inhale the scent of pages. If a fellow book-sniffer sees us, they get it. IYKYK. Book-sniffing memes abound, and you […]
Disability Representation in Publishing
Happy Disability Pride Month! The origins of this celebration took root in 1990, when President George H. W. Bush signed the Americans with Disabilities Act into law on July 26. Disability Pride Month this July is the perfect time to take a look at the content you’re putting out. How inclusive is your publication? The […]
Diamonds in the Rough: Embracing the Unpolished in Your Catalog
One big advertising and marketing trend we’ve seen lately is the less polished content shared on digital platforms. It shouldn’t be so surprising – audiences want authenticity. It’s not new, but it seems to be everywhere now. When you look at TikTok, the fastest-growing social media platform, it’s rarely the highly produced and calculated videos […]
