A History of Trade Catalogs
Do you know much about the history of catalogs? Any idea of when the first catalog was printed? Want to take a guess before reading on? If you don’t already know the answer, you’re likely imagining the old Montgomery Ward or Sears Roebuck & Co. catalogs. If you do know the answer, congratulations! You’re officially […]
Concept to Catalog: Get Printed!
So you’re thinking about creating a printed catalog… what do you do? We’ll walk you through the process! Starting Out However you do your initial research – seeking recommendations from friends, a Google search, or picking up the phone – your initial contact with your printer will most likely be a sales representative. Sales representatives […]
The Educational Book Market: Trends, Growth and Future Outlook
Educational books are a crucial resource in learning. From textbooks to curriculum materials, the educational book market encompasses a wide range of materials. Today, we will delve into the significance of the educational book market, explore recent developments and trends, and provide insights into its future trajectory. Understanding the Educational Book Market Educational books are […]
Reading Habits and Format Trends
New book formats have been rising and falling in popularity for decades now. But what exactly is meant by “book formats”? For our purposes, we’ll discuss electronic media, traditional print and graphic-heavy approaches. New entertainment options have been competing for both time and attention, but reading books has held its own as a pastime. Let’s […]
Walsworth Awards Nine Scholarships to 2023 Graduates
MARCELINE, Mo., June 6, 2023 – Walsworth has awarded nine scholarships worth a total of $111,000 to nine 2023 graduates. In 1984, Walsworth established a scholarship program for the children of employees, and to date, more than 228 scholarships have been awarded for a total of more than $2.6 million. This year, Walsworth is awarding […]
Graphics Excellence Awards
Walsworth had a great showing in the Great Lakes Graphics Association’s 2023 Graphics Excellence Awards. The judging was conducted March 7-9 and an awards ceremony was held June 7. The Rand McNally Classroom Atlas won Best of Category for school textbooks On working with Rand McNally, sales representative Dean Martin said, “We have a very […]
A History of Disruption in the Book Industry
For something that can be traced back hundreds or thousands of years, the book industry is still evolving. In fact, the history of the book industry has seen some of its biggest changes within the last 40 years! From ancient clay tablets to Gutenberg’s press to the appearance of the Kindle, the book industry is […]
How Print Improves Learning and Retention
When reading, there are benefits to both digital and print. You can’t deny the convenience that comes with pulling out your phone and quickly reading up on the latest breaking news. But when you’re reading for education, print is the way to go. Print improves learning and retention. Here’s how. Processing Our brains process information […]
The Printing Process: Offset Printing
What happens when you submit your files to print? Have you ever wondered how the printing process works? If your project is using offset printing, here’s a step-by-step breakdown of what happens at the plant. Prepress In offset printing, the colors are added to the paper in layers: cyan, magenta, yellow and black. This is […]
The Benefits of Coated Vs. Uncoated Paper
Different commercial printing projects call for different kinds of paper. There are many variables, including the choice of coated paper versus uncoated paper. Coated paper has a surface coating applied to it, made from minerals and chemicals, which gives it a specific “feel”, can impact the shade of the paper and impacts brightness, or the […]
