Businesses that want to reach younger audience should look beyond Facebook and Twitter, even beyond Instagram, to the diverse world of Tumblr. More than just a blogging platform, Tumblr sets…
When you find a few minutes to consider your organization’s digital presence, do these thoughts race through your mind? “I don’t know how my website is performing.” “I’m not getting…
Maintaining a dynamic, robust website helps you be competitive with other sites. However, your content could be the best in the world yet go unnoticed if you don’t draw attention…
When marketing your products or services, don’t neglect case studies and their basic ingredients, which give potential customers or clients feedback on the benefit of learning from someone else’s experiences.…
If you’re not actively using LinkedIn for your company’s marketing, you’re missing out on a huge potential audience. LinkedIn is the third-most popular social networking site behind Twitter and Facebook…
Targeted social media and email connections can be powerful drivers to lead your next successful marketing campaign. While people may be communicating more and more through text messages and social…
Maintaining a blog is still the best inbound marketing strategy for your company. Effective blogging attracts interest in your business or organization, promotes your brand and drives traffic to your…
Live-tweeting, whether done from the Academy Awards, a college hockey game or a conference, ensures that event news is timely and capitalizes on the energy of what’s happening. Live tweets…
Are your online sales increasing your bottom line? Are you using eCommerce solutions that position your company as a robust marketplace where shoppers can get merchandise that fills a need,…
Luring in customers with funnel marketing is a little like fishing. They don’t take the bait at first, but they’re curious. So you show them a little more, and they…