Google Says It’s Time to Take Mobile Seriously
The number of users of mobile devices such as tablets and smartphones keeps growing, and the ways that Internet content is made accessible must increase, too. Website operators and mobile users should note a key change by Google to its search algorithms in which search results are tailored more toward mobile users. Starting April 21, […]
Keys to Quicker and Easier Content Curation
You’ve heard that content is king. And it’s true, especially when talking about expanding your audience and driving additional traffic to your website. However, you also know that creating consistently relevant and high-quality content can be difficult. My Extend Your Readership Reach With Content Curation article addresses this issue by providing an overview of curation […]
Extend Your Readership Reach With Content Curation
It’s important to update your blog regularly, but coming up with topics can sometimes be a challenge, both in terms of inspiration and finding the time to write. Curating content from other sources can address both of those issues, as well as help you publish valuable content. If you’ve ever read something that was so […]
Investing in Print Magazine Pays Nonprofits Dividends
Nonprofit organizations have a never-ending job of getting their word out to attract supporters. Letting people know about your organization – why it exists, what it does, who it helps and how they can support it – increases interest, participation and funding. The Internet, email, digital publishing and social media have greatly increased the ways […]
Engaging Your Audience: Content Tips for Magazine Publishers
When planning content for your publication, look for compelling stories that may be a little different from what you might expect to see in magazine printing and publishing. Consider how the following angles to feature stories might boost audience engagement. Behind-the-Scenes Profiles It’s easy — and it makes sense — to start at the top […]
How Businesses Can Get the Most with Pinterest
If you think Pinterest is just for crafts, recipes, home organization and pretty pictures, think again. Seventy million Pinterest users are creating pins and pin boards (think virtual push pins and bulletin boards) covering a wide range of interests, and businesses can and should tap into those interests. Pinterest is a great way to illustrate […]
How to Harness the Power of Instagram with Reader Photos
Many magazines print favorite reader photos each month, but how many of them utilize Instagram to gather the photos? Seeking photo submissions via Instagram is one way for your publication to leverage the popular phone-based app and build followers, increasing your presence on social media. Check out some ways businesses got noticed by using Instagram […]
How to Create Your First Facebook Ad Campaign
Special Announcement: This is the fourth post in the four-part series How to Create Successful Facebook Ad Campaigns – tips, techniques and strategies to grow your business with Facebook. To read all of the posts in this series, click here. A Quick Review In this series you’ve learned how to create your first Facebook ad; how […]
How to Set the Right Tone to Reach Your Audience
What you have to say is important, but how you say it can be just as vital. Developing a distinct and consistent tone of voice can help your company stand out among others while developing familiarity and trust among your audience. Your selected voice should effectively communicate your company’s values in ways that resonate with […]
Reader Submissions Enhance Magazine Appeal
Collections of short features play an important role in magazines because they grab readers’ attention and give them a reason to stop flipping through pages. The reader may not have time to read that fantastic six-page feature story at the moment, but he or she may well have the time to read all or part […]
