Personalized Data Drive Customer Engagement and Satisfaction
“But you don’t understand me.” This customer refrain is far more common than many marketers realize. And yet, understanding your customers and creating personalized engagements are key to building loyalty, sales and profits. Consumers’ relationships with retailers and brands are no different from basic human relationships, according to a recent Forbes article E-Commerce Sales Will […]
Why Your Mail or Packages Could Be Delayed
I am privileged in my role with Walsworth to participate in the U.S. Postal Service’s Areas Inspiring Mail meetings. These gatherings are held with participants from the USPS and individuals from the mailing industry. Participation is a great way to stay on top of changes and innovations that the post office is making and connects you with key people […]
Tips for Building a Magazine Staff
If you’re thinking about publishing a magazine, you should consider following two pieces of advice: Find your niche and stick with it. Get good help. Most of what follows here deals with the help part, but the niche aspect deserves some attention. It could be said that every magazine fits into a niche. It’s just […]
Do you have a Gen Z in your life?
Generation Z, or Gen Z, is now in the 8 to 23 age range. Do you have someone that age in your family? I do. My niece is 9 years old and acts 13. However, she does fall in this generation of people who were born into technology. From birth, she has grown up with […]
Walsworth’s Commitment to the Environment
At Walsworth, “Creating value for our customers, employees and communities” is a slogan we live by. Committing to our communities includes protecting those communities through environmentally responsible practices. From the paper we use to the equipment we run, here are some of the ways Walsworth practices good environmental stewardship. Protecting Our Forests Walsworth has achieved […]
Connecting with Your Remote-based Customers
The pandemic drove many office workers into a remote work setting — ready or not. This force-fed change accelerated a work-from-home trend that is likely to expand, even as some workers return to traditional office settings either full or part time. This means that all businesses – especially B2B marketing organizations – need to better […]
When It Comes to Book Printing, Choose an Expert
During high-demand periods like what the book market is currently experiencing, it is tempting for publishers to consider sourcing beyond specialized book printers. Be warned: that decision could prove costly. The differences between book specialists and commercial printers may seem nuanced at first glance, but those differences can mean success and failure—to say nothing of […]
Why Our Brain Loves Paper
Touch — it’s one of the five senses that dictates how we perceive the world around us. It’s also one of the most important. Walsworth knows the importance of paper and wants to share Sappi’s groundbreaking book, written by Lana Rigsby of Rigsby Hull in collaboration with renowned neuroscientist Dr. David Eagleman, as it dives […]
Walsworth announces 13 titles as winners of 2020 Gold Ink Awards
Thank you to those who trust us enough to print for them. Every job is an honor to print, but it still feels good to see deserving projects receive recognition. We’re proud to announce that 13 Walsworth-printed titles were awarded a 2020 Gold Ink Award from Printing Impressions. Congratulations. Business Catalogs, Web Press Congratulations to the […]
Save Money on Mailing with These Postal Saving Options
Have you ever been doing things the same way for years and then have an “aha!” moment? I had one the other day and I remember thinking to myself, “Boy, why didn’t I think of that?” We have some information for you that may give you an “aha!” moment, too, and we will be thrilled if […]
