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Walsworth Products Shine at PIA MidAmerica GraphEx Awards

Congratulations to the Walsworth customers who were recognized in the PIA MidAmerica GraphEx Awards! The Graphic Excellence Competition has been around since 1989 and was created “to recognize the outstanding abilities of print producers to transform paper and ink into outstanding forms of communication.” We are honored to work with these award-winning publications, who choose […]

QR Codes Make a Marketing Comeback

About a decade ago, quick response (QR) codes were hailed as a breakthrough for connecting the print and digital worlds. They would enable instant access to a mobile site simply by using a smartphone camera to take a picture of the barcode. Except they didn’t. Or, more accurately, they didn’t do it quite that easily. […]

Engage Mobile Apps Shine at EXCEL Awards

Once again, many of Walsworth’s Engage Mobile Apps have placed at the AM&P EXCEL Awards. Association Media and Publishing is an organization dedicated exclusively to print and digital publishers in nonprofit organizations. The organization has been around since 1963 and became a division of the business information association Connectiv in 2017. The EXCEL Awards are […]

Back in the Swing of Things: Best Mailing Practices Mid-COVID

Over the past several months, we have been challenged to alter our normal lives and learn to cope with the changes COVID-19 has brought to the world. It has been tough on everyone. Possibly the hardest part is knowing the correct steps to take to get back in the swing of things regarding business marketing and […]

Best Practices for Amazing Direct Mail During COVID-19

Marketers are understandably concerned about how to approach customers in any medium during the current situation. And since the coronavirus pandemic is likely to have a long economic tail, everyone knows it’s important to keep sales going. While there may be some uniqueness to COVID-19, there are basic marketing axioms established during past economic declines […]

Walsworth Wins 2020 Printing Awards

In 2020, Walsworth took home a total of 20 awards connected to Printing Industries of America (PIA). The Ripon facility entered the Great Lakes Graphics Association competition and won 11 Graphics Excellence Awards. Our other facilities entered PIA MidAmerica’s 2020 GraphEx competition and took home nine awards. The Ripon facility’s award-winning entries were: Best of […]

COVID-19 Impact on Mail Distribution

The Coronavirus pandemic has had some surprising effects on mail delivery, both domestically and internationally. The short story is that while domestic mail delivery has been mostly unaffected, international mail delivery is hampered, and we continue to monitor. The closing of some domestic businesses has resulted in a significant drop in United States Postal Service […]

Would You Benefit from a Branded Digital Storefront?

You want your publication to go to people who will read it. Companies that are demand-based have a leg up on less sophisticated competitors. That goes for automating print production and fulfillment as well. Demand-driven programs not only make you more customer responsive, but also reduce costs. And one of the most effective automation tools […]

Magazine Publishers Win When Print, Mobile Website and Mobile App Coexist

In 2012, Jason Pontin wrote at MIT’s technologyreview.com that many magazine publishers believed employing a mobile app would save their product. They could reverse the devastating financial effects of free digital access. Unlike digital replicas on a website, magazines would “run on ‘native’ applications [those developed by the publisher] on mobile operating systems like Apple’s […]

Our Supply Chain Has You Covered

The world is experiencing something we’ve never seen before. People have many things to worry about, but the status of your printed project doesn’t need to be one of them. We assure you, Walsworth is well positioned in regards to supply chain matters. We have aligned our company with the world’s best manufacturers of all […]