Walsworth’s Response to COVID-19
As the world adapts to prevent the spread of COVID-19, Walsworth is taking extra precautions to keep our employees and communities safe while continuing to meet the needs of our customers. In addition to following state and municipal regulations, we have updated our policies to further prevent spreading the new coronavirus. We have implemented the […]
Custom Publishing Rises Again — How to Make It Work for Your Magazine
If you’re a magazine publisher, chances are you’re looking for new ways to give your bottom line a lift. Maybe you’re thinking about approaches to help your advertisers speak more effectively to your readers or investing more time, effort and money in social media, video, podcasts, blogs and other online strategies and tactics. But have […]
Walsworth-printed Book Wins Automotive Media Association Award
Congratulations to The Speed Kings: The Rise and Fall of Motordrome Racing by Don Emde. This gorgeous book was recently awarded the Motor Press Guild Best Book of the Year honor for 2019. This is the first time in MPG’s 36-year history that the MPG Best Book of the Year honor was awarded to a […]
Print catalogs aren’t doomed, they’re the future of marketing
Have you heard the news? Young people like print catalogs! At least, so much as millennials can be called young, now that the first wave of the generation is pushing 40. Neil O’Keefe of the Data & Marketing Association suggested this is because they’re the first generation to grow up without massive amounts of mail. […]
Get to Know InDesign’s Three Frame Types
Here is a quick rundown of the three frame types offered within the popular InDesign® page layout program. Graphic Frames: When you use one of the Frame tools (those are the ones with an “X” in the middle of them), InDesign creates a graphic frame. The X means exactly the same thing in both InDesign and […]
How Print Magazine Publishers Can Benefit From Artificial Intelligence
The digital revolution seems like it would complicate things for print magazines. With the rise of AI – artificial intelligence or machine learning – it may have publishers second-guessing the future of the industry. But we believe that if you take another look at the situation it gives you reason for hope. You might be […]
Appeal to Readers’ Desire for Privacy with Print
Despite working in an industry that originated in 1439 (or earlier by some counts), here at Walsworth we’re certainly not Luddites. We have a robust app-building program and believe that digital and print make for an excellent partnership. We write about it frequently. However, there are some people who don’t want the digital side of […]
Behind the Scenes: Employee Spotlight on Greg Kempton
Here at Walsworth, we’re lucky to have many excellent employees. These are the people who make our company run. Some of them interact with our customers every day, but many of them don’t. We’re lucky to have these people, and are sharing a little bit about them in our Behind the Scenes series. Despite only recently joining […]
How contextual marketing can win you more online and mobile subscribers and advertisers
The secret to economical and effective marketing is reaching your target market. With contextual marketing—if it’s done right—targeting responsive customers has never been more precise. So how can you, as a magazine publisher with online and mobile editions, make the most of this constantly advancing tool? Contextual marketing—it gets personal To use contextual marketing most […]
What Our Acquisition of Ripon Printers Means for You
This new decade is off to a great start for Walsworth. On Dec. 31, 2019, we purchased Ripon Printers in Ripon, Wisconsin. We made the announcement in mid-December and have been working hard since then to ensure a smooth transition. Why Ripon? This is not the first time we’ve made a significant purchase like this. […]
