Inspired Print – Surviving the Decluttering Craze
Does your print spark joy? With much of the United States taken up with KonMari fever – the famous decluttering method made famous by tidying expert Marie Kondo – people are ridding themselves of everything that doesn’t spark joy. The decluttering craze started with Kondo’s bestselling book, “The Life-Changing Magic of Tidying Up,” and reached […]
Social Media Trends to Benefit Your Brand
Social media remains a popular and effective outlet for organizations to connect with their audiences. Being aware of new trends helps organizations identify ways to increase the effectiveness of their efforts to do just that. Based on what has been popular recently, as well as what experts predict will be useful in the future, we’ve […]
Member Storytelling – An Association Event Engagement Booster
Your members have engaging stories. And, having members tell those stories can help make your association events more engaging too. We’ve shared how you can make connections and engage your magazine and journal readers with storytelling. The same technique can be used to enhance your association meetings and keep your audience invested and coming back […]
One Subscription Renewal Campaign That Worked On Me
I have always loved magazines. They’ve been a portal to the world since I was a child, and I’ve always been engaged by the medium’s physical nature. Because I’ve subscribed to scores of magazines over the years, I’ve seen my share of subscription renewal campaigns. Frankly, I’ve rarely been impressed by a magazine publisher’s subscription […]
A Closer Look at Materials Costs and Price Increases
Print customers probably recall 2018 as the year of price increase announcements. USPS announced postage rate increases. Transportation costs went up and became more challenging to procure. And prices increased for raw materials such as paper and aluminum. There were several tangible reasons behind these printing industry price increases, and in this post, we’ll take […]
Where Does Your Mail Moment Occur?
Do you always do certain things in your life in the same place? I know, weird question. Let me tell you what I mean. Recently, the post office sent out a marketing piece called USPS Mail Moments Fall 2018 Review. The piece has research results from three generations (ages 18 to 75) that asked different […]
A Celebration of Walsworth’s Key Resource – Our People
Ask most any employee in one of Walsworth’s Marceline or Brookfield, Missouri facilities, and they’d likely be able to tell you that the company’s Master Printers program is a celebration of dedication and experience. Decades ago when a graphic arts association closed its doors and their Master Printers program ceased to exist, Walsworth decided to […]
Are Your Lead Capture Methods Working This Well?
An article about a survey conducted by HubSpot caught my eye. Like so many other organizations, we utilize web forms to help identify potential clients. And, like other organizations I’ve talked to, we aren’t always certain we’re doing things as effectively as possible. So, when I saw the article title, Forms Aren’t Dead: The State […]
The World of Warcraft Diary – A designer’s insights into game development
When John Staats heard a news story that reminded him how difficult game development is, he thought it would be great if gaming enthusiasts knew what goes into creating an engaging multiplayer game. And then he remembered his extensive notes from his time on the design team of Blizzard’s wildly popular online role-playing game, World […]
A Day in the Life: How Paul Gatza Became an Association Leader for Craft Beer Brewers
Paul Gatza started working for the Brewers Association (BA) in 1998, an organization he hadn’t even known existed just a few years before he joined them. Now Director of the division of BA for professional brewers, he was originally recruited to head up the American Homebrewers Association (AHA), the division of BA dedicated to amateur […]
