Our Work with The American Academy of Pediatric Dentistry
Our latest case study dives into the solutions we provide The American Academy of Pediatric Dentistry, including print, app creation, eCommerce and fulfillment. Walsworth spoke with AAPD Senior Publication Director Cindy Hansen about how Walsworth is able to meet the specific needs of her not-for-profit professional association. About the AAPD The AAPD supplies content to […]
Does the Mix of Mail in the Mailbox Play an Important Role?
Recently, a coworker of mine handed me a printed report from the United States Postal Service – Office of Inspector General. It was titled “Advertising Mail: Mail Mix Matters.” I set it aside promising myself I would read it. The report was 49 pages, and I was sure this was going to be a dry […]
Walsworth and its customers win big under the big top at PIA MidAmerica GraphEx Awards
Late last month, PIA MidAmerica held its annual GraphEx Awards ceremony at the Uptown Theater in Kansas City to celebrate outstanding achievement in printing. PIA MidAmerica’s Graphic Excellence (GraphEx) competition has been in existence since 1989. This year’s awards show on April 25 featured a circus theme of “Big Top – The Greatest Print Show […]
The Industry-Focused Event Every Association Publisher Should Attend
Think of all the events geared specifically toward helping associations and association publishers find success. How many did you come up with? There aren’t many. That makes Association Media & Publishing’s annual meeting all the more special. It’s one of the few events that can help associations in their endeavors to grow memberships and keep […]
How Micro-Volunteering Opportunities Can Engage Your Membership
Micro-volunteering. It’s a new term for me, but the concept makes complete sense. The term refers to volunteer opportunities to complete small tasks necessary for the success of a larger project. The opportunities typically take only minutes or an hour to complete and don’t require a long-term commitment. Your association staff is busy. Your members […]
How to Get the Most Value Out of Your Digital Edition Magazine
Generating revenue through digital editions is no longer a rarity for publishers. In fact, from 2013-2018, advertising spending on digital publications grew nearly 20%. However, many magazine publishers still aren’t leveraging their digital content to help increase revenue. So, how do publishers get their digital editions to reach its full potential? We recently spoke with […]
Danchuk’s App is a Case Study of Mobile Success
It might surprise readers to notice that Walsworth posts articles about developing mobile apps fairly often. Some might think mobile apps would threaten our core business of print manufacturing. But we’ve come to understand how print and mobile complement each other. Whether our story has been about creating award winning mobile apps, or how associations […]
Behind the Scenes: Employee Spotlight on Ed Kennedy
Here at Walsworth, we’re lucky to have many excellent employees. These are the people who make our company run. Some of them interact with our customers every day, but many of them don’t. We’re lucky to have these people, and are sharing a little bit about them in our Behind the Scenes series. Ed Kennedy […]
A Storytelling Partnership That Enhanced Member Engagement
Since associations are always looking for innovative ways to improve member engagement, we’re always happy to hear about and share ideas that are working. As we describe in Make Connections and Engage Readers with Storytelling, the idea of using personal stories to engage readers isn’t new. And as we shared very recently, associations are successfully […]
Announcing Engage – A Mobile App for Associations
How is your association utilizing mobile devices to engage your members? If your organization is like many we’ve spoken with, chances are good that you aren’t yet taking full advantage of what mobile can accomplish. Engage, Walsworth’s newest app platform, can help. Powered by a platform built with associations in mind, Walsworth’s Engage apps are […]
