What’s New in Adobe Creative Cloud
Adobe released new apps, along with new features in existing apps, on November 4. Although many apps got updated, we are going to primarily focus on Adobe® Photoshop®, Adobe® Illustrator® and Adobe® InDesign®. While there are a lot of new features and enhancements, I recommend waiting to update your apps until there is some time […]
How to keep your mailing list clean AND save time and money
In 2019, the population of the United States has reached approximately 329.5 million. About 40 million of those citizens have changed or will change their home and/or business address. That’s about 12 percent of Americans. It’s a significant number and brings up a good reason to make sure your mailing list is clean: You’ll cut […]
Our Commitment to Customer Experience
One of the ways Walsworth commits to an excellent customer experience is through employing the best in the field. Mail Operations Manager Lucas Vandermolen recently completed the Periodicals Professional certification training from the United States Postal Service. Completion of this course ensures Vandermolen has the most accurate, comprehensive knowledge of periodical magazine mailing available. Standing […]
USPS Proposes Postage Rate Increase
The United States Postal Service filed notice this week proposing an increase in postage rates. If approved by the Postal Regulatory Commission, the rate hike would take effect Jan. 26, 2020. What does that mean for me? The average price increase for mailing services by the USPS would be about 1.9 percent overall, but will […]
Postal Potpourri of Potential Changes You Need to Know
Boy, a lot of exciting things are going on right now with the U.S. Postal Service. Let me share a few important tidbits that may affect you: Recently, the United States opted to stay part of the Universal Postal Union, or UPU, which handles international mail. The decision to possibly leave was based on the […]
Walsworth Customers Win Gold Ink Awards
Thank you to those who trust us enough to print for them. Every job is an honor to print, but it still feels good to see deserving projects receive recognition. We’re proud to announce that 12 Walsworth-printed titles were awarded a 2019 Gold Ink Award from Printing Impressions. Congratulations. Gold Event Programs, Country Music Association […]
Are Magazine Apps Dead?
Many associations have used them over the years. You know the type – those flipbooks with the nifty “swoosh” page turning sounds, with the exact same content as your print magazine, with per-page fees? Yes, those are on their way out. If they’re not dead already, they’re fast on their way to retirement! Magazine apps […]
New Web Printing Press Up and Running
Installing a new printing press is a big deal. It’s not like replacing the printer at your business office. Machinery like the new Sunday 2000 web press installed in our Saint Joseph, Michigan, facility takes months of planning and work. The work started in April of this year, when the pad was prepared. The new […]
How Associations Can Attract the Public with Keyword Research
As an association writing for the general public, there’s a special challenge to drawing traffic from non-members. How do you get people to your website who aren’t in your industry? The American Association of Pediatric Dentistry does a great job with their Mouth Monster campaign, which helps parents learn about and encourage healthy dental habits […]
Our Work with The American Academy of Pediatric Dentistry
Our latest case study dives into the solutions we provide The American Academy of Pediatric Dentistry, including print, app creation, eCommerce and fulfillment. Walsworth spoke with AAPD Senior Publication Director Cindy Hansen about how Walsworth is able to meet the specific needs of her not-for-profit professional association. About the AAPD The AAPD supplies content to […]
