A Day in the Life of an Association Exhibits Manager: Meet Kelli Wondra
The world of associations is vast and varied. It covers everything from organizations targeting a small, niche group of hobbyists to institutions that cater to widespread professions. It’s a unique space to occupy and everyone does it differently. Kelli Wondra is Exhibits Manager for the American Health Information Management Association (AHIMA) in Chicago. She is […]
Generating Buzz Around Your App Launch
So you’ve created an amazing app. It’s everything your customers or association members could dream of, with tons of cool features. Now, you just need people to download it! A Practical Guide to a Successful App Launch was created with your success in mind. To have a successful launch, planning needs to begin before the […]
A Day in the Life of an Association Publications Manager: Meet Tina Angley
The world of associations is vast and varied. It covers everything from groups targeting a small, niche group of hobbyists to organizations that cater to widespread professions. It’s a unique space to occupy and everyone does it differently. Tina Angley is the Manager of Member Publications at the American Society of Safety Engineers. Walsworth interviewed […]
Want to throw an amazing association event? Three keys to making it work
Throwing a truly spectacular event can be an enormous boon to your association. However, it’s a lot of work. Whether your association has never thrown an event, or you’ve hosted dozens and are hoping to take it to the next level, events require planning. This is not something that can be haphazardly thrown together at […]
How often should you post to social media?
People have a lot of different opinions about social media. One argument often revisited by marketers is frequency of social media posts. If you’re looking for a definitive answer, I have bad news. The target is constantly moving, and there are several schools of thought. We’ve collected the social media theories of several leaders and […]
Creating a Successful RFP: A Guide for Associations
Creating a clear and solid Request for Proposal (RFP) sets the foundation for a successful printing project. When it comes time to solicit bids, there are several steps you can take to ensure potential vendors understand what you want. This will save everyone time and effort. You don’t want to waste their time, and you […]
The Battle to Gain Consumer Trust in Advertising
We live in a skeptical world. Everything from science to the news generates doubt, and advertising is hardly immune to that skepticism. Consumers don’t automatically trust advertising, but that doesn’t mean it’s useless. There are still ways to build trust and generate results. Brands may just need to work a little harder and advertise a […]
Building a Mentorship Program for your Association
Your association may be missing out on a powerful tool: mentorships. Associations are meant to unite members through a common goal or interest. A mentorship program is merely the next step. Why do I need a mentorship program? Creating a mentorship program provides tangible support of membership benefits. Members join associations, in part, for networking […]
Incorporating video into your B2B marketing strategy
People like watching video. Data shows that four times as many customers would rather watch a video about a product than read about it. So what does that mean for your B2B marketing strategy? It’s not everything, but monetizing video can be a key tool in your marketing plan. Incorporating videos does not have to […]
Create a successful print project with Walsworth’s new ebook
Printing projects can be complicated. Many steps follow the moment an idea is first conceived. Every piece requires meticulous review. Walsworth created Keys to a Successful Print Project to help you through the process. As Customer Service and Pre-press Manager Julie Huffmon said, the true key is “Planning, planning, planning!” The beginningAt the start of […]
