Key Insights into Successful Event Promotion

A great event deserves great promotion. It’s not just about getting people to attend; good promotion helps create a more enjoyable experience for attendees and vendors alike. The right promotion techniques get people engaged, and social media campaigns might even get attendees promoting for you. Christy Huggins is the social media manager at EventBrite. She […]
Saint Joseph team achieves G7 Master Qualification

Walsworth is proud to announce G7 Master Qualification at yet another of its facilities. The team in Saint Joseph, Michigan, achieved the status after thorough testing and inspection. The certificate is awarded by Idealliance, a not-for-profit industry group. This color calibration method allows printers to repeat color quality across devices. Employees at the Saint Joseph […]
Creating podcasts and webinars with the right partner

Many options exist for augmenting your association’s publication. Technology has opened up opportunities for associations, and Walsworth’s eBook, Finding the Right Podcast and Webinar Partner for Your Association, will help your association navigate new waters. Podcasts and webinars are both popular, practical solutions to providing additional content. They are both fantastic introductory mediums that allow […]
Postage Rate Changes Slated for January 21

November 13 UpdateThe Postal Regulatory Commission (PRC) announced on November 10, 2017, that it has approved the rate changes as submitted by the United States Postal Service (USPS). – – – – – – – – – – – – – – – – – – – – – What’s happening? On October 6th, the […]
Ideas to promote your association’s mission with charitable activities

Charity may be the main purpose of your association, or it may be a side project. Either way, charitable activities are a good way to get members involved and working for a good cause. And it’s also a great way to promote your association’s mission. There are many ways to do good, so we’re sharing […]
7 Social Media Mistakes Your Organization Should Avoid

Most people have a good idea of how to handle their organization’s social media, but mistakes still happen. Typos and errors are bound to happen sometimes, and they’re hard to avoid. However, there are some mistakes that could deal a major blow to your brand. Confusing your personal account with your work account. Having multiple […]
Curious about Walsworth Mailing Capabilities?

Walsworth’s Customer Service Representatives field print project questions every day. One of the most frequent questions they hear from customers is, “What kind of mailing capabilities does Walsworth offer?” Mail Manager Kerry Still has many years of experience and has laid out an overview of Walsworth’s mail capabilities here. Mailing Capabilities Overview Walsworth provides a […]
Got print project questions? We’ve got answers!

Walsworth is constantly striving to exceed the needs of our customers. There are some questions our Customer Service Representatives see more than others. We’ve answered them here, so you don’t have to ask when planning your next print project. How should margins be set up? The designer of a book has many choices for the […]
A Day in the Life of an Association Exhibits Manager: Meet Kelli Wondra

The world of associations is vast and varied. It covers everything from organizations targeting a small, niche group of hobbyists to institutions that cater to widespread professions. It’s a unique space to occupy and everyone does it differently. Kelli Wondra is Exhibits Manager for the American Health Information Management Association (AHIMA) in Chicago. She is […]
Generating Buzz Around Your App Launch

So you’ve created an amazing app. It’s everything your customers or association members could dream of, with tons of cool features. Now, you just need people to download it! A Practical Guide to a Successful App Launch was created with your success in mind. To have a successful launch, planning needs to begin before the […]
