Align with Mobile Users Through Responsive Email
Email is a crucial part of marketing, and it’s a continually changing element. In the second quarter of 2015, 67 percent of emails were accessed on mobile devices, and 80 percent of users of these devices will dump your email if it’s too hard for them to read. Squeezed to fit a small screen — […]
Engage Millennials to Ensure Retention
If you are marketing to Millennials as customers, clients, members, readers and subscribers or whatever group you want to funnel them toward, what better place to start than by targeting them in your employee recruiting strategy? Who better to provide perspective on a generation of people than someone who is actually part of that generation? […]
Q&A with Don Walsworth, president, Walsworth, Inc.
With printing companies closing or merging at a steady rate, it’s becoming difficult to find companies that are American-owned, family-owned, experiencing growth and delivering innovative solutions. Walsworth, however, is the exception. Now in its third generation of ownership, Walsworth is positioning itself to continue offering value to its customers for many more years to come. […]
How to use Tumblr effectively for business
Businesses that want to reach younger audience should look beyond Facebook and Twitter, even beyond Instagram, to the diverse world of Tumblr. More than just a blogging platform, Tumblr sets itself apart by being a full social network with hashtags, comments, reblogs, followers and its Ask or Submit feature, in which users can ask questions […]
Is Your Digital Presence Good for Business?
When you find a few minutes to consider your organization’s digital presence, do these thoughts race through your mind? “I don’t know how my website is performing.” “I’m not getting enough traffic to my website.” “I don’t know how my email newsletter is performing.” “How do I attract more subscribers to my eNewsletter?” Or, do […]
10 Ways to Jazz Up Your Website
Maintaining a dynamic, robust website helps you be competitive with other sites. However, your content could be the best in the world yet go unnoticed if you don’t draw attention through headlines, images, video and other vibrant site elements. We’ve compiled a list of 10 ways to jazz up your website to attract more attention. […]
Beyond Multitasking: Managing Your Time Without Information Overload
If your to-do list has you undone, your efforts to be productive may be leading you in the wrong direction. Multitasking, while fine when pairing tasks that don’t require much concentration, can actually limit your productivity and creativity because your thoughts are divided among tasks. Studies have even shown that multitasking and information overload can […]
Find the Best Social Media Channel for Your Audience
You already know the importance of keeping your business active on social media, where 74 percent of online adults are active, but have you figured out which social media channel is the best one for reaching your target audience? While you should have a social-media strategy that includes multiple channels, you can avoid spending way […]
How to Harness the Power of Case Studies
When marketing your products or services, don’t neglect case studies and their basic ingredients, which give potential customers or clients feedback on the benefit of learning from someone else’s experiences. Potential customers won’t rely just on your say-so that your products or services are terrific. They want to hear what people have to say, both […]
7 Key Ways LinkedIn Can Help Your Business Reach Your Audience
If you’re not actively using LinkedIn for your company’s marketing, you’re missing out on a huge potential audience. LinkedIn is the third-most popular social networking site behind Twitter and Facebook in terms of unique monthly visitors. Some 255 million people visit the site each month, ranging from individual employees to leaders of business. Here are […]
