Stop Coaching Positive Survey Responses
I have a new pet peeve. Several times in the past year I’ve been encouraged to give high or perfect scores on a survey I’m about to receive. It started with restaurant servers handing me the receipt, pointing to the link for their online survey, and saying something along the lines of, “If you liked […]
How to Promote Your iOS App
Making the commitment to produce an app for your business is a big decision. You need to determine the frequency of distribution, content and pricing. While Walsworth can help you with these decisions, that’s just one part of the equation. The other part is telling the world about your brand new app. This is where […]
How to Build a Loyal Magazine Audience
The deck is stacked against the magazine industry in many ways. People can get faster, more up-to-date information using their computers or phones. They pay less for this information, and they get it instantly. What they don’t get, though, is loyalty. Today’s Internet emphasizes speed over accuracy, reach over quality. Internet readers go wherever the […]
10 Essential Proofreading Tips
A book publishing company hires professional proofreaders who make sure publications contain no grammar or spelling errors. As a small business owner or associate, you may not be in a position to hire a proofreader to go over material you have written for your website or brochure – you might be one of those CEOs […]
Magazine Media Delivers Powerful Relationships
Last year, magazine media (print plus tablet) became a growing and preferred form of content distribution and consumption. Check out these notable facts (source: www.technologytell.com): The top 25 print magazines reach 48% more adults than the top 25 prime time television shows. There are currently 7,390 print magazines published in the U.S. today—the most in […]
2013 – A Better Year for Print Markets
It’s always easier to look back at a year when the review turns up mostly good news, and, as it turns out, 2013 was a pretty good year for magazine, catalog and book markets alike. Magazines Especially after the 2012 end-of-year report by MediaPost News about a continued loss of advertising revenue in magazine markets, […]
Holiday Wishes from Walsworth
If you are at work today, there’s probably a different feel in your office. The usual pace is being replaced by a more relaxed atmosphere. Perhaps it’s an atmosphere of anticipation, excitement and reflection. Or it could feel like all of these things mixed together, which is a warm reminder of when we were in […]
Ten Best Potluck Dishes for Office Parties
‘Tis the season when informal office parties abound. It’s always nice to have time to relax and spend a few minutes chatting with co-workers about non-business topics, especially if it can be done over a plate of good food. Many organizations ask employees to bring potluck dishes for an informal party before the holiday break, […]
5 Content Marketing Trends for 2014
At the end of each year, marketers reminisce about the triumphs and tribulations of the past 12 months, and then turn their attention toward predicting marketing trends for the upcoming year. The most successful marketers use data from the previous year to identify the most effective content marketing strategies. The Content Marketing Institute recently produced […]
Is Paid Search Worth Your Investment?
A lot of buzz has been heard lately about whether paid search advertising makes financial sense to today’s markets. With a simple internet search on the topic, you can find just as many articles saying “Paid search is dead” as you can those that say “Paid search is stronger than ever.” Like any other marketing […]
