Walsworth Blog

The Battle to Gain Consumer Trust in Advertising

We live in a skeptical world. Everything from science to the news generates doubt, and advertising is hardly immune to that skepticism.

Consumers don’t automatically trust advertising, but that doesn’t mean it’s useless. There are still ways to build trust and generate results. Brands may just need to work a little harder and advertise a little more carefully. The multitude of options now available is good for brands. They can combine trusted, established advertising channels with new, more flexible channels for maximum effect.

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Building a Mentorship Program for your Association

Your association may be missing out on a powerful tool: mentorships. Associations are meant to unite members through a common goal or interest. A mentorship program is merely the next step.

Why do I need a mentorship program?

Creating a mentorship program provides tangible support of membership benefits.

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Incorporating video into your B2B marketing strategy

People like watching video. Data shows that four times as many customers would rather watch a video about a product than read about it. So what does that mean for your B2B marketing strategy?

It’s not everything, but monetizing video can be a key tool in your marketing plan.

Incorporating videos does not have to be expensive, time-consuming or complicated. A little bit of effort can result in a more engaged audience.

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Create a successful print project with Walsworth’s new ebook

Printing projects can be complicated. Many steps follow the moment an idea is first conceived.

Every piece requires meticulous review. Walsworth created Keys to a Successful Print Project to help you through the process.

As Customer Service and Pre-press Manager Julie Huffmon said, the true key is “Planning, planning, planning!”

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Keys to a successful printing project: Mailing

As freshly printed books, magazines or catalogs roll off the press, it’s time to send them out into the world. That’s where mailing comes in.

More than meets the eye
Customer Service Manager Jake Pschigoda believes mailing is a frequently overlooked part of printing because it can be a tedious process.

“The USPS has a five-inch thick manual of just rules and regulations and different postal types,” he explained. “To the common person, it’s painful. It’s hard to get anywhere in terms of understanding it.”

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