Why Industry Catalogs Still Reign Supreme in the Digital Age
In an era when almost everything is online, from shopping carts to customer service, it might seem counterintuitive to talk about the enduring value of printed catalogs. But for companies in the hobby, building and manufacturing space, the print catalog remains a cornerstone of customer engagement and product sales. Far from becoming obsolete, printed catalogs have evolved into powerful, high-impact tools that deliver a tactile, immersive experience that digital platforms simply can’t match. While digital catalogs and e-commerce platforms offer…
Read More
USPS To Offer 10% Postage Discount with Catalog Insights Promotion
The United States Postal Service is launching a new Catalog Insights Promotion, offering a 10% discount on postage for qualifying catalog mailings. If you’re looking to get more value from your marketing dollars, this promotion presents an excellent opportunity, especially for brands that rely on printed catalogs to connect with customers. Key Promotion Dates Registration Window: August 15, 2025 – June 30, 2026Promotion Period: October 1, 2025 – June 30, 2026 Do You Qualify? To be eligible for the discount,…
Read More
The “AND Era:” Combining the Power of Offset and Digital Printing
The global print industry is entering what NAPCO Research has dubbed the “AND Era”: a strategic phase where printers no longer choose between offset and digital printing, but instead leverage the strengths of both methods working in tandem to support each other. In a recent study sponsored by Kodak and featured in Printing Impressions, researchers found that commercial printers across the U.S., Germany and Japan are adopting hybrid production models to serve a broader range of customer needs more efficiently…
Read More
Walsworth’s Guide to Creating Durable Print Products
Manufacturing floors and job sites are hostile to paper. Oil‑stained gloves flip pages, airborne grit abrades covers and manuals are tossed into toolboxes instead of bookshelves. If a catalog tears or a guide book’s spine cracks, information is lost and credibility goes with it. Building durability into the print specification up front keeps your product in circulation longer and reduces reprint costs. At Walsworth we look at durability holistically; substrate, ink, coating and binding all have a role to play.…
Read More
Why Offset Printing Is Still Effective in 2025
In a time when digital transformation is at the forefront of nearly every industry, one may assume traditional printing methods are fading into the background. But for printers and publishers in 2025, offset printing is not only still relevant – it’s thriving. From large-scale magazine, book and catalog production to hybrid print strategies that combine the best of both offset and digital, offset printing continues to offer unique advantages that can’t be ignored. Here’s why offset printing remains a smart,…
Read More
Smart Printing Options to Enhance Your Member Publications
In today’s crowded media landscape, your association’s publication is more than just a magazine; it’s a key tool for member engagement, retention and pride. Whether you’re producing quarterly journals, monthly newsletters or annual reports, the quality and uniqueness of your printed materials can make a lasting impression. That’s where smart printing options come in. By leveraging specialty techniques like custom bindings, premium coatings and variable data printing, you can elevate your publication from ordinary to unforgettable. These enhancements not only…
Read More