How to Increase Your Press Release’s Visibility
Press releases can be a valuable content marketing tool for promoting your online magazines, web catalog or any other aspect of your business or brand. But writing compelling copy is only half of the equation. Getting people to actually look at your release is the other. And there’s a rather simple way to gain more […]
A Practical Guide to a Successful App Launch: Coming Soon!
When it comes to successfully launching an app, you have good news, bad news and great news. The good news is that apps are a booming business, that took in $25 billion last year alone. The bad news is that more than 700,000 apps are already kicking around on Google Play and Apple’s App Store, […]
How to Maximize Ad Views within Your Magazine App
In-app ads have been hailed as the fastest-growing sector of mobile advertising, but that future could be bleak unless magazine publishers use effective strategies that entice rather than repel readers. Banner ads, pop-ups and interruptive ads, or ads that try to trick users for a click, are surely doomed to fail. Another weak strategy is […]
Free Adobe Photoshop Extensions for Page Designers
Would you like to quickly and inexpensively enhance your Adobe® Photoshop® toolkit? If so, these free extensions may be for you! I’m always on the lookout for tools that make my life easier as a designer, and I think you may find these useful too as you’re creating page layouts for print or mobile apps. […]
Writing a Successful Email
Which email do you look forward to receiving most: an email from your best friend or an email from a massive corporation? And which of those two emails do you prefer to read? Easy choice, isn’t it? So, if you’re interested in writing a successful marketing email to your audience, try toning down that corporate […]
Writing Successful Pay-Per-Click Ads for Your App
Ninety-five words. That’s about the maximum length of a pay-per-click ad, including the headline, which means you better choose each and every word with care. The headline usually gets about 25 characters, followed by a second and third ad line often containing up to 35 characters each. While the limited word count alone can make […]
How to Use Your Network to Promote Your App
Once your print magazine joins the digital publishing arena with a Walsworth App, you have the opportunity to leverage the app to help maximize your readership. Since you already have a solid network of people who enjoy your magazine, you can request that they help you generate buzz to motivate new and existing readers to […]
Increase Readership and Advertising Value with In-App Deals
The digital world has become a playground for the modern consumer, a dynamic that enables you to leverage Walsworth Apps to increase readership and revenue. Would you like to provide more value to your advertisers? And, would you like to motivate more readers to download your magazine app? Special offers arranged with your advertisers and […]
8 Tools to Enhance Your Social Media Marketing
Social media marketing may be all the rage, but it doesn’t have to become your life. If you’re spending too much time tweeting, searching for Facebook posts or otherwise keeping your various social media accounts relevant and current, these eight tools can help. 1. RivallQ This analysis platform lets you keep an eye on the […]
What’s the Niche Media Conference All About?
Magazine publishers are responsible for content integrity, reader engagement and revenue generation. These aren’t easy tasks taken individually. Add them together and you have a formula for getting trapped in the cycle of meeting daily and weekly challenges without time or energy to consider long-term strategies. That’s where the Niche Media Conference comes in. Now […]
