Event Promotion Best Practices to Generate Success
Effective promotion is critical to the success of your event, but too often marketing and promotion activities end when the first session begins. To keep attendees engaged, generate interest from those not able to attend, and receive the best value from all of your hard work, promotion must occur before, during and after the event. […]
Building the Foundation for an Effective Content Marketing Strategy
Content marketing is a brand-focused campaign designed to engage a specific target audience. This concept can grow your market and business, but too many people jump into the activities of content marketing without creating a strong foundation. Without this base, content marketing becomes a scattered activity that does not achieve your true goal – expanding […]
Best Practices to Curate Content to Benefit Your Business
An engaged audience translates into brand awareness and sales, but many companies struggle to create the effective blog content and timely social media postings needed to achieve this goal. Curated content is a powerful tool to attract customers and enhance loyalty if the process is well managed. A mix of self-generated and curated content keeps […]
How Your Company Should Approach A Website Redesign
Your website serves many purposes. It introduces your business to potential clients, allows web-based purchases and supports current customer needs. Over time, your website may lose its effectiveness and will need to be updated to successfully perform its functions and engage your target audience. Approach the redesign process by considering what currently works, what can […]
Readers DO Judge a Book by its Cover
You’ve probably opened a beautiful-looking book only to be disappointed by its content. I know that I have. And, that’s why we’re warned, “You can’t judge a book by its cover.” But, let’s face it: Readers DO judge books by their covers. In fact, it’s often the first impression created by a cover that determines […]
Tips To Improve Member Engagement with Mobile Publishing Apps
Walsworth understands that associations are always looking for ways to improve member engagement due to the positive effects of engagement on retaining current members and attracting new members. One of the tools available to help associations achieve increased member engagement is mobile publishing apps. As we have posted previously, mobile publishing apps can help publishers […]
How Associations Are Using Personal Data to Grow Membership
It doesn’t take a great leap of faith for me to bet that your association is looking for ways to grow membership. It’s also an easy bet that your association is looking for innovative ways to improve retention of your current members while also working to attract new members. And, since it’s also likely that […]
Technical Support Can Help Your Design Staff Shine
Does your organization like to bend layout design conventions to spice up your publication with new creative visual elements? Chances are good that the answer is yes. And when you’re bending design conventions, chances are good that your design staff has become stuck on a production technicality that you didn’t have an easy answer for. […]
How Paper Choice Reflects Your Brand
Gleaming photos in those lovely coffee table books seem to take you right to the scene – a town 100 years ago, exhibits at a museum or a team celebrating a Super Bowl win. A catalog spotlights the beauty of a company’s products. And magazines use spectacular imagery to keep readers engaged with a story. […]
Audience Engagement Insights from #NicheConference
There’s a single-word backstory to how keynote speaker Don Peschke became publisher of August Home Publishing’s line of magazines – frustration. Frustration prompted Peschke to start a magazine with the content he wanted for himself but couldn’t find. And, over the years, he’s expanded his audience by providing valuable content. His advice to attendees at […]
