Walsworth Michigan Facility Renews G7 Color Qualification
Reliable color accuracy. That’s what G7® Qualification is all about. “I’m proud of our manufacturing team and their commitment to providing the best quality product in the industry. This process gives a predictable outcome from files to print, making everyone’s job easier. G7® certification solves the complexity of delivering the most accurate color reproduction possible […]
Postage Update: Rate Changes Slated for January 27, 2019
What happened? On October 10, 2018, the United States Postal Service (USPS) filed notice with the Postal Regulatory Commission (PRC) of price changes slated to take effect January 27, 2019. The PRC approved the request on November 13, 2018 with minor adjustments. What are the approved rate changes? Postage rates will be modified as follows: […]
You Don’t Need to Boil the Ocean to Improve Content Marketing
Every time I review analytics, I’m reminded that content marketing works. Making your content marketing more effective doesn’t require massive shifts. You can impact results with small steps, like spotlighting content you’ve already created. New people find Walsworth every day because their web search results include our content. Without the relevant content we’ve created, they […]
How Analytics Drives Future Content Today
Experiment. That seems to be the core theme of four association professionals regarding how they’re using analytics to determine future content for their online, mobile and print channels. Katie Domanowski, Director of Communications for The American Academy of Dermatology, summed it up well when she said, “Sometimes you just need to try things to see […]
Ideas for Comprehensive Member Retention Programs
Why should someone join your association? And why should a member renew their membership? These are questions your association works to answer every day as it communicates its value proposition both externally, to the world, and internally to its employees, volunteers and membership. Answers to these questions will provide the basis for acquisition and retention […]
Repurpose and monetize existing content with a book
Reduce, Reuse, Recycle. This is the mantra of those who want to avoid waste and repurpose useful material to extend its value. This mantra doesn’t just apply to plastic bottles – magazine publishers should apply this concept to their content. Reusing or recycling content into books gives extra life to excellent material. These books can […]
Publishers Should Identify Niches to Increase Reader Engagement
“You can please some of the people some of the time, you can please all of the people some of the time, but you can’t please all of the people all of the time.” This quote’s earliest attribution dates back to 14th-century monk John Lydgate. In today’s world, the question for publishers is: how do […]
How to Improve Association Member Retention to Increase Revenue
“Duct tape,” said Sandra Giarde, CAE, executive director of the California Landscape Contractors Association (CLCA), when asked about the secret of her organization’s successful member retention program. All kidding aside, CLCA must be doing something right, given their 87% retention rate. How do they do it? Making member retention easy, well, isn’t that easy. Different […]
How To Engage Millennials and Boost Association Membership
In their book, “When Millennials Take Over: Preparing for the Ridiculously Optimistic Future of Business,” authors Jamie Notter and Maddie Grant enlighten their readers with four hallmarks of office cultures that are well-positioned to attract and retain millennial employees. Increasingly, the authors found that these four hallmarks can also apply to millennials as association members […]
Member Engagement Scoring Made Easy
When it comes to retention, you know member engagement is the name of the game. Industry research proves — unequivocally — that engaged members are more likely to renew. Several AMS database companies include engagement scoring modules in their software, but configuring those modules (determining which actions to score, how many points to assign to […]
