The Industry-Focused Event Every Association Publisher Should Attend
Think of all the events geared specifically toward helping associations and association publishers find success. How many did you come up with? There aren’t many. That makes Association Media & Publishing’s annual meeting all the more special. It’s one of the few events that can help associations in their endeavors to grow memberships and keep […]
How Micro-Volunteering Opportunities Can Engage Your Membership
Micro-volunteering. It’s a new term for me, but the concept makes complete sense. The term refers to volunteer opportunities to complete small tasks necessary for the success of a larger project. The opportunities typically take only minutes or an hour to complete and don’t require a long-term commitment. Your association staff is busy. Your members […]
Danchuk’s App is a Case Study of Mobile Success
It might surprise readers to notice that Walsworth posts articles about developing mobile apps fairly often. Some might think mobile apps would threaten our core business of print manufacturing. But we’ve come to understand how print and mobile complement each other. Whether our story has been about creating award winning mobile apps, or how associations […]
A Storytelling Partnership That Enhanced Member Engagement
Since associations are always looking for innovative ways to improve member engagement, we’re always happy to hear about and share ideas that are working. As we describe in Make Connections and Engage Readers with Storytelling, the idea of using personal stories to engage readers isn’t new. And as we shared very recently, associations are successfully […]
Announcing Engage – A Mobile App for Associations
How is your association utilizing mobile devices to engage your members? If your organization is like many we’ve spoken with, chances are good that you aren’t yet taking full advantage of what mobile can accomplish. Engage, Walsworth’s newest app platform, can help. Powered by a platform built with associations in mind, Walsworth’s Engage apps are […]
Social Media Trends to Benefit Your Brand
Social media remains a popular and effective outlet for organizations to connect with their audiences. Being aware of new trends helps organizations identify ways to increase the effectiveness of their efforts to do just that. Based on what has been popular recently, as well as what experts predict will be useful in the future, we’ve […]
Member Storytelling – An Association Event Engagement Booster
Your members have engaging stories. And, having members tell those stories can help make your association events more engaging too. We’ve shared how you can make connections and engage your magazine and journal readers with storytelling. The same technique can be used to enhance your association meetings and keep your audience invested and coming back […]
One Subscription Renewal Campaign That Worked On Me
I have always loved magazines. They’ve been a portal to the world since I was a child, and I’ve always been engaged by the medium’s physical nature. Because I’ve subscribed to scores of magazines over the years, I’ve seen my share of subscription renewal campaigns. Frankly, I’ve rarely been impressed by a magazine publisher’s subscription […]
Are Your Lead Capture Methods Working This Well?
An article about a survey conducted by HubSpot caught my eye. Like so many other organizations, we utilize web forms to help identify potential clients. And, like other organizations I’ve talked to, we aren’t always certain we’re doing things as effectively as possible. So, when I saw the article title, Forms Aren’t Dead: The State […]
The World of Warcraft Diary – A designer’s insights into game development
When John Staats heard a news story that reminded him how difficult game development is, he thought it would be great if gaming enthusiasts knew what goes into creating an engaging multiplayer game. And then he remembered his extensive notes from his time on the design team of Blizzard’s wildly popular online role-playing game, World […]
