Shiloh Scott is the Digital Marketing Manager for Walsworth. They enjoy studying the ways print and digital mediums can be used to support each other. Shiloh holds a Bachelor of Arts in Communication from Truman State University in Kirksville, Missouri.
Running your organization’s social media can be both and art and a science. You can find data on the best times to post. You can learn how to boost SEO…
Social media can be a low-cost tool for associations. The various platforms allow associations to drive membership and engage with existing members. LinkedIn has remained a place for professional interactions…
When it came time for Choice to facilitate a technology overhaul, building a new part was a necessary component. Choice is a publishing unit of the Association of College and…
Social media can be a powerful marketing tool for nonprofit organizations. Walsworth has created a guide specifically aimed at nonprofits, although for-profit companies may also find value in its pages.…
It’s nice to have options. And with the multitude of possibilities available at Walsworth’s printing facilities, your publication can really stand out on the shelf. Books David Sevits is quality,…
People are always looking to save money, and it’s no different for niche magazine publishers. Fabi Preslar, with SPARK Publications, and Kevin Evans, with WEB Media Group, gave a presentation…
When it comes to digital presence, publishers are often aiming at a moving target. The expectations for online offerings are rapidly changing. It wasn’t that long ago many publishers slapped…
Associations face many challenges, and in this day and age it can be a struggle to survive. Walsworth wants to help, and we’ve done so by creating a new eBook…
Has your publication considered eCommerce as a potential revenue source? Meg Estevez, corporate director of audience development at NewBay Media, made a case for it at Niche Media’s 2017 Super…
You may be missing one key to growing your publication’s business: analytics. There are plenty of reasons you may not be using them. “I don’t like numbers.” “They don’t tell…