The Battle to Gain Consumer Trust in Advertising
We live in a skeptical world. Everything from science to the news generates doubt, and advertising is hardly immune to that skepticism. Consumers don’t automatically trust advertising, but that doesn’t mean it’s useless. There are still ways to build trust and generate results. Brands may just need to work a little harder and advertise a […]
Building a Mentorship Program for your Association
Your association may be missing out on a powerful tool: mentorships. Associations are meant to unite members through a common goal or interest. A mentorship program is merely the next step. Why do I need a mentorship program? Creating a mentorship program provides tangible support of membership benefits. Members join associations, in part, for networking […]
Incorporating video into your B2B marketing strategy
People like watching video. Data shows that four times as many customers would rather watch a video about a product than read about it. So what does that mean for your B2B marketing strategy? It’s not everything, but monetizing video can be a key tool in your marketing plan. Incorporating videos does not have to […]
Create a successful print project with Walsworth’s new ebook
Printing projects can be complicated. Many steps follow the moment an idea is first conceived. Every piece requires meticulous review. Walsworth created Keys to a Successful Print Project to help you through the process. As Customer Service and Pre-press Manager Julie Huffmon said, the true key is “Planning, planning, planning!” The beginningAt the start of […]
Keys to a successful printing project: Mailing
As freshly printed books, magazines or catalogs roll off the press, it’s time to send them out into the world. That’s where mailing comes in. More than meets the eyeCustomer Service Manager Jake Pschigoda believes mailing is a frequently overlooked part of printing because it can be a tedious process. “The USPS has a five-inch […]
First steps toward a successful printing project
The key to a successful print project: “Planning, planning, planning!” said Walsworth Customer Service and Pre-press Manager Julie Huffmon. Taking care at every stage will help ensure the best final product for your company – and will avoid any potentially costly mistakes. The beginning steps are key. Getting started Create a checklist. Everyone makes mistakes […]
How nonprofits can stay relevant and engaging on social media
Running your organization’s social media can be both and art and a science. You can find data on the best times to post. You can learn how to boost SEO using social media. However, some keys to social media success are less tangible. Walsworth’s eBook, Social Media Strategy for Nonprofits explores ways to maximize social […]
Leveraging LinkedIn for Associations
Social media can be a low-cost tool for associations. The various platforms allow associations to drive membership and engage with existing members. LinkedIn has remained a place for professional interactions since its beginning, and continues to offer valuable resources. It has become a hub of expert advice, networking and awareness. LinkedIn offers helpful step-by-step instructions […]
Division of American Library Association Finds Success with New Publishing App
When it came time for Choice to facilitate a technology overhaul, building a new part was a necessary component. Choice is a publishing unit of the Association of College and Research Libraries (ACRL), which falls under the umbrella of the American Library Association. Their publications include Choice magazine and the Choice Reviews database. Updating Technology […]
Improve Your Social Media Strategy with Walsworth’s New eBook for Nonprofits
Social media can be a powerful marketing tool for nonprofit organizations. Walsworth has created a guide specifically aimed at nonprofits, although for-profit companies may also find value in its pages. This eBook describes how to make the most of social media. What’s insideThis eBook weighs the benefits of each available platform. It will help you […]
