Ideas to promote your association’s mission with charitable activities

Charity may be the main purpose of your association, or it may be a side project. Either way, charitable activities are a good way to get members involved and working for a good cause. And it’s also a great way to promote your association’s mission. There are many ways to do good, so we’re sharing […]
7 Social Media Mistakes Your Organization Should Avoid

Most people have a good idea of how to handle their organization’s social media, but mistakes still happen. Typos and errors are bound to happen sometimes, and they’re hard to avoid. However, there are some mistakes that could deal a major blow to your brand. Confusing your personal account with your work account. Having multiple […]
Curious about Walsworth Mailing Capabilities?

Walsworth’s Customer Service Representatives field print project questions every day. One of the most frequent questions they hear from customers is, “What kind of mailing capabilities does Walsworth offer?” Mail Manager Kerry Still has many years of experience and has laid out an overview of Walsworth’s mail capabilities here. Mailing Capabilities Overview Walsworth provides a […]
Got print project questions? We’ve got answers!

Walsworth is constantly striving to exceed the needs of our customers. There are some questions our Customer Service Representatives see more than others. We’ve answered them here, so you don’t have to ask when planning your next print project. How should margins be set up? The designer of a book has many choices for the […]
A Day in the Life of an Association Exhibits Manager: Meet Kelli Wondra

The world of associations is vast and varied. It covers everything from organizations targeting a small, niche group of hobbyists to institutions that cater to widespread professions. It’s a unique space to occupy and everyone does it differently. Kelli Wondra is Exhibits Manager for the American Health Information Management Association (AHIMA) in Chicago. She is […]
Generating Buzz Around Your App Launch

So you’ve created an amazing app. It’s everything your customers or association members could dream of, with tons of cool features. Now, you just need people to download it! A Practical Guide to a Successful App Launch was created with your success in mind. To have a successful launch, planning needs to begin before the […]
A Day in the Life of an Association Publications Manager: Meet Tina Angley

The world of associations is vast and varied. It covers everything from groups targeting a small, niche group of hobbyists to organizations that cater to widespread professions. It’s a unique space to occupy and everyone does it differently. Tina Angley is the Manager of Member Publications at the American Society of Safety Engineers. Walsworth interviewed […]
Want to throw an amazing association event? Three keys to making it work

Throwing a truly spectacular event can be an enormous boon to your association. However, it’s a lot of work. Whether your association has never thrown an event, or you’ve hosted dozens and are hoping to take it to the next level, events require planning. This is not something that can be haphazardly thrown together at […]
How often should you post to social media?

People have a lot of different opinions about social media. One argument often revisited by marketers is frequency of social media posts. If you’re looking for a definitive answer, I have bad news. The target is constantly moving, and there are several schools of thought. We’ve collected the social media theories of several leaders and […]
Creating a Successful RFP: A Guide for Associations

Creating a clear and solid Request for Proposal (RFP) sets the foundation for a successful printing project. When it comes time to solicit bids, there are several steps you can take to ensure potential vendors understand what you want. This will save everyone time and effort. You don’t want to waste their time, and you […]