A Day in the Life of a Startup Publisher: Meet John Olsa
In 2016, John Olsa left his career of 15 years to pursue a dream. He’d spent a decade and a half selling advertising for several publications, but was ready to start his own publishing company. Olsa now serves as the owner, CEO and publisher for SVK Multimedia & Publishing, and leads a small team in […]
Finding the Right Video Production Partner
Video is a growing component of marketing, engagement, training and communication in general. Video marketing can be powerful, but your association may lack the resources to create and implement an effective strategy. Finding the Right Video Production Partner for your Organization is a valuable resource to begin planning your strategy and finding the right partner. […]
Establish Your Association as an Authority with the Right Blog Partner
Your association performs an important function for people united by a common interest, career or goal. Members look to you for guidance, education and to stay informed. A well-run blog can be key to establishing your association as an authority in the field. However, many associations do not have the staff or experience needed to […]
Finding the Right Association Event Coverage Partner
Professional event coverage can be a powerful tool to take your association event to the next level. Internal event coverage is different from outside media coverage, but can be just as useful. Finding the Right Event Coverage Partner for Your Association is a great resource to use when looking to expand or add coverage to […]
Finding the right social media partner
Social media is a tool with enormous potential value for associations. However, it’s not as simple as simply dashing off a few sentences and hitting “post” every now and then. Finding the Right Social Media Partner for your Organization is a useful eBook for associations looking to develop a strategy. Effective social media usage requires […]
80 Facts to Celebrate 80 Years
The Walsworth story began in 1937. This year, the company celebrated 80 years in business. To commemorate 80 years, Walsworth has been sharing fun and interesting facts about the company on social media – one for every year we’ve been around. From our status as the only American family-owned yearbook company and our president’s experience […]
Key Insights into Successful Event Promotion
A great event deserves great promotion. It’s not just about getting people to attend; good promotion helps create a more enjoyable experience for attendees and vendors alike. The right promotion techniques get people engaged, and social media campaigns might even get attendees promoting for you. Christy Huggins is the social media manager at EventBrite. She […]
Saint Joseph team achieves G7 Master Qualification
Walsworth is proud to announce G7 Master Qualification at yet another of its facilities. The team in Saint Joseph, Michigan, achieved the status after thorough testing and inspection. The certificate is awarded by Idealliance, a not-for-profit industry group. This color calibration method allows printers to repeat color quality across devices. Employees at the Saint Joseph […]
Creating podcasts and webinars with the right partner
Many options exist for augmenting your association’s publication. Technology has opened up opportunities for associations, and Walsworth’s eBook, Finding the Right Podcast and Webinar Partner for Your Association, will help your association navigate new waters. Podcasts and webinars are both popular, practical solutions to providing additional content. They are both fantastic introductory mediums that allow […]
Postage Rate Changes Slated for January 21
November 13 UpdateThe Postal Regulatory Commission (PRC) announced on November 10, 2017, that it has approved the rate changes as submitted by the United States Postal Service (USPS). – – – – – – – – – – – – – – – – – – – – – What’s happening? On October 6th, the […]
