Taylor Kloth, Author at Walsworth

23 posts, 0

Taylor Kloth is a Marketing Communications Specialist for Walsworth. She enjoys finding new possibilities in the print industry and appreciates how print can be used to communicate ideas and emotions. She holds a Bachelor of Science in Psychology and Applied Behavior Analysis from Purdue University.

Choosing the Best Paper Stock for Your Commercial Printing Projects – Printing Basics

April 7, 2023

Taylor Kloth

Business Strategy, Printing

In paper stock commercial printing, from weight, grade and texture to opacity, caliper and brightness, every aspect of paper plays a crucial role in creating a high-quality, finished product. In…

Why You Need a First-Party Data Strategy

February 24, 2023

Taylor Kloth

Business Strategy

In the past few years, have you noticed how nearly every website you visit has a pop-up window asking you to allow cookies? Cookies, which are data sets used to…

6 USPS Promotions that increase direct mail ROI

6 USPS Promotions that Can Increase Direct-Mail ROI

February 20, 2023

Taylor Kloth

Postage, Mailing and Distribution

The United States Postal Service (USPS) has announced several USPS promotions for 2023. These six USPS promotions are designed to incentivize marketers to use innovative technologies and strategies to enhance…

printing and digital are not enemies- book and laptop hybrid

Print and Digital Aren’t Enemies

February 9, 2023

Taylor Kloth

Business Strategy, Printing

For years, the print industry has been combatting the idea that print readership is waning. Although the popularity of print media fluctuated during the rise of digital platforms, we can…

Supply and Demand for Paper Shows Signs of Return to Normalcy

January 18, 2023

Taylor Kloth

News, Printing

For the writing and printing paper market, the end of 2022 showed a relative return to normal buying habits, as the reduced demand for the month of December resembled buyer…

Binding Basics – Case Binding

December 16, 2022

Taylor Kloth

Binding, Printing

There’s so much more to binding than just paperback or hardcover. From the look to the weight to the longevity of the finished publication, it’s important to know how each…

PRC Approves USPS Pricing Increases for Jan. 22, 2023

December 14, 2022

Taylor Kloth

Blog, Postage, Mailing and Distribution

The Postal Regulatory Commission (PRC) approved the pricing increase requested by the United States Postal Service (USPS) back in Aug 2022. The next pricing increase will take effect immediately following…

Binding Basics – Sewn Binding

December 2, 2022

Taylor Kloth

Binding, Printing

There’s so much more to binding than just paperback or hardcover. From the look to the weight to the longevity of the finished publication, it’s important to know how each…

A truck driver in the trucking industry sitting in the front seat with his hands on his face, in frustration.

Top Three Critical Issues in the Trucking Industry

November 15, 2022

Taylor Kloth

Postage, Mailing and Distribution

According to the American Transportation Research Institute’s (ATRI) Top Industry Issues report released in October 2022, the confluence of several world events “resulted in dramatic industry impacts including record-high diesel…

Posts by Taylor Kloth

Choosing the Best Paper Stock for Your Commercial Printing Projects – Printing Basics

Why You Need a First-Party Data Strategy

6 USPS Promotions that Can Increase Direct-Mail ROI

Print and Digital Aren’t Enemies

Supply and Demand for Paper Shows Signs of Return to Normalcy

Binding Basics – Case Binding

PRC Approves USPS Pricing Increases for Jan. 22, 2023

Binding Basics – Sewn Binding

Top Three Critical Issues in the Trucking Industry

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