Choosing the Best Paper Stock for Your Commercial Printing Projects – Printing Basics
From basis weight, grade and finish to opacity, caliper and brightness, every aspect of paper plays a crucial role in creating a high-quality finished product. In this series, we detail the properties and functions of commercial printing paper, explore various paper types and their benefits, and provide insights into how to make informed decisions about […]
Why You Need a First-Party Data Strategy
In the past few years, have you noticed how nearly every website you visit has a pop-up window asking you to allow cookies? Cookies, which are data sets used to store user history and information, have been in use since 1994, but more recent privacy laws require sites to ask for user consent to track […]
6 USPS Promotions that Can Increase Direct-Mail ROI
The United States Postal Service (USPS) has announced several USPS promotions for 2023. These six USPS promotions are designed to incentivize marketers to use innovative technologies and strategies to enhance the value and ROI of direct mail. Let’s take a closer look at the available promotions for 2023. Tactile, Sensory and Interactive Mailpiece Engagement Promotion […]
Print and Digital Aren’t Enemies
For years, the print industry has been combatting the idea that print readership is waning. Although the popularity of print media fluctuated during the rise of digital platforms, we can now see digital editions and marketing are not threats to their printed counterparts. Digital and print don’t need to be pitted against each other. In […]
Supply and Demand for Paper Shows Signs of Return to Normalcy
For the writing and printing paper market, the end of 2022 showed a relative return to normal buying habits, as the reduced demand for the month of December resembled buyer activity of a pre-pandemic market. With pulp and paper prices hitting all-time highs, many are wondering if and how the changes in demand may affect […]
Pinterest Predict’s Trends for 2023 Look Good on Paper
For the fourth year in a row, Pinterest Business has produced their “not-yet-trending” report, detailing what they believe may be the hottest new trends for 2023. For Pinterest Predicts 2023, over 500k trending search terms were analyzed and curated to make this year’s list. The report’s 27 trends to watch fit into categories like beauty, […]
Binding Basics – Case Binding
There’s so much more to binding than just paperback or hardcover. From the look to the weight to the longevity of the finished publication, it’s important to know how each binding technique can suit the unique needs of your publication and differentiate you from the competition. In this series, we explore how different binding processes […]
PRC Approves USPS Pricing Increases for Jan. 22, 2023
The Postal Regulatory Commission (PRC) approved the pricing increase requested by the United States Postal Service (USPS) back in Aug 2022. The next pricing increase will take effect immediately following the end of the Postal Service’s peak holiday season at 12 a.m. Central on Jan. 22, 2023. Now approved by the PRC, this postal pricing […]
Binding Basics – Sewn Binding
There’s so much more to binding than just paperback or hardcover. From the look to the weight to the longevity of the finished publication, it’s important to know how each binding technique can suit the unique needs of your publication and differentiate you from the competition. In this series, we explore how different binding processes […]
Top Three Critical Issues in the Trucking Industry
According to the American Transportation Research Institute’s (ATRI) Top Industry Issues report released in October 2022, the confluence of several world events “resulted in dramatic industry impacts including record-high diesel prices, severe equipment and parts shortages, skyrocketing inflation, and persistent workforce shortages, ranging from drivers to technicians to warehouse and distribution center workers.” These critical […]
