Tips To Improve Member Engagement with Mobile Publishing Apps
Walsworth understands that associations are always looking for ways to improve member engagement due to the positive effects of engagement on retaining current members and attracting new members. One of the tools available to help associations achieve increased member engagement is mobile publishing apps. As we have posted previously, mobile publishing apps can help publishers […]
How Associations Are Using Personal Data to Grow Membership
It doesn’t take a great leap of faith for me to bet that your association is looking for ways to grow membership. It’s also an easy bet that your association is looking for innovative ways to improve retention of your current members while also working to attract new members. And, since it’s also likely that […]
Technical Support Can Help Your Design Staff Shine
Does your organization like to bend layout design conventions to spice up your publication with new creative visual elements? Chances are good that the answer is yes. And when you’re bending design conventions, chances are good that your design staff has become stuck on a production technicality that you didn’t have an easy answer for. […]
Strengthen Your Association Brand with a Style Guide
Emails, social media posts, e-newsletters, websites, news releases, magazines, catalogs – if your association produces any of these, you probably have staff members creating copy content every day. And, your writers probably need to verify spelling, punctuation or proper use of industry terms occasionally. Because of this, your association or business can benefit by creating your […]
How Paper Choice Reflects Your Brand
Gleaming photos in those lovely coffee table books seem to take you right to the scene – a town 100 years ago, exhibits at a museum or a team celebrating a Super Bowl win. A catalog spotlights the beauty of a company’s products. And magazines use spectacular imagery to keep readers engaged with a story. […]
Audience Engagement Insights from #NicheConference
There’s a single-word backstory to how keynote speaker Don Peschke became publisher of August Home Publishing’s line of magazines – frustration. Frustration prompted Peschke to start a magazine with the content he wanted for himself but couldn’t find. And, over the years, he’s expanded his audience by providing valuable content. His advice to attendees at […]
How One Gift Store Book Preserves History and Creates Revenue
If you are a baby boomer, sitting around the card table with your friends, the question will almost always come up as you reminisce about your childhood. “Do you remember where you were when it happened”? Of course the question refers to the assassination of our 35th president, John Fitzgerald Kennedy. While other memories fade, […]
How Digital Presence Assessments Impact Business Priorities
“There is no digital strategy anymore, just a strategy in a digital world.” That quote, by Antoine Lhosmot of Potentialpark Group, hits on the need for publishers to develop integrated print and digital communication. Chad Beatty, business development manager for Walsworth’s Commercial Division, assists with digital opportunities for publishers. To help business and organizations get […]
Postage Rate Update: Cuts Set For April 10
What’s Happening?During the past few weeks, much has been written about postage rates decreasing on April 10, 2016. You may recall that the last postage rate increase in January 2014 was actually comprised of two separate components: The familiar Consumer Price Index (CPI) increase. An “exigent” rate increase. Think of this as a “difficult times” […]
Save Time with Social Media Management Tools
You already know it’s important to develop a strong social media presence. You’re probably also aware that you can easily overextend yourself while managing all your social media posts, comments and responses. If you’re having trouble juggling Facebook, Twitter, LinkedIn, Instagram and Tumblr, and wondering what else is around the corner, it’s probably time to […]
