Announcing an exciting new ebook for associations!
Associations face many challenges, and in this day and age it can be a struggle to survive. Walsworth wants to help, and we’ve done so by creating a new eBook to assist associations with membership growth and retention called Making it Easier. CornerstonesThis eBook builds upon four cornerstones: engage, retain, balance and sustain. It covers […]
Raking in Revenue through eCommerce
Has your publication considered eCommerce as a potential revenue source? Meg Estevez, corporate director of audience development at NewBay Media, made a case for it at Niche Media’s 2017 Super Niche conference in Charlotte, North Carolina. In her presentation titled Build It and They Will Shop! How to Develop Your Brand’s Online Store, she outlined […]
How Publishers are Driving Revenue Through Analytics
You may be missing one key to growing your publication’s business: analytics. There are plenty of reasons you may not be using them. “I don’t like numbers.” “They don’t tell me much.” “I haven’t got the data.” “It’s too expensive.” Stop. Right now. With the excuses. Eric Shanfelt has worked in digital media and marketing […]
Managing the Mix of Print and Digital Communications
More than 40 percent of association members consider industry information a top benefit of belonging, according to a 2016 study conducted by Abila. This ranks ahead of every other benefit except providing a code of ethics. Associations have long been the purveyors of authoritative content about the professions and industries they serve, but the ways […]
Monetizing Video for Your Printed Publication
Publishers may be under-utilizing a platform with huge potential: video. In fact, it’s so big, Niche Media had two people deliver presentations titled Monetizing Video at the Niche Digital Conference in Denver, Colorado. There are several reasons to make videos. It can help keep your publication current, bring subscribers to your website, increase their engagement […]
Increasing Revenue by Attracting Whales with Premium Content
In the world of digital magazine subscriptions, “whales” are a publisher’s big spenders. And, with a little added attention, they can greatly increase revenue streams for niche publishers. Rob Ristagno, CEO of the Sterling Woods Group, shared success tips with attendees at the Niche Media‘s conference in Denver, Colorado. During his session called Creating Premium […]
How to Improve Association Member Retention to Increase Revenue
“Duct tape,” said Sandra Giarde, CAE, executive director of the California Landscape Contractors Association (CLCA), when asked about the secret of her organization’s successful member retention program. All kidding aside, CLCA must be doing something right, given their 87% retention rate. How do they do it? Making member retention easy, well, isn’t that easy. Different […]
How To Engage Millennials and Boost Association Membership
In their book, “When Millennials Take Over: Preparing for the Ridiculously Optimistic Future of Business,” authors Jamie Notter and Maddie Grant enlighten their readers with four hallmarks of office cultures that are well-positioned to attract and retain millennial employees. Increasingly, the authors found that these four hallmarks can also apply to millennials as association members […]
Member Engagement Scoring Made Easy
When it comes to retention, you know member engagement is the name of the game. Industry research proves — unequivocally — that engaged members are more likely to renew. Several AMS database companies include engagement scoring modules in their software, but configuring those modules (determining which actions to score, how many points to assign to […]
Welcome to Our New Website
We are excited to announce the release of the new walsworth.com. Our newly designed website has been created to provide you with digital and print resources to assist your organization with growing revenue, improving customer engagement and realizing meaningful results. The updated website includes a new navigation structure to help you quickly find the information […]
