How nonprofits can stay relevant and engaging on social media
Running your organization’s social media can be both and art and a science. You can find data on the best times to post. You can learn how to boost SEO using social media. However, some keys to social media success are less tangible. Walsworth’s eBook, Social Media Strategy for Nonprofits explores ways to maximize social […]
Leveraging LinkedIn for Associations
Social media can be a low-cost tool for associations. The various platforms allow associations to drive membership and engage with existing members. LinkedIn has remained a place for professional interactions since its beginning, and continues to offer valuable resources. It has become a hub of expert advice, networking and awareness. LinkedIn offers helpful step-by-step instructions […]
Division of American Library Association Finds Success with New Publishing App
When it came time for Choice to facilitate a technology overhaul, building a new part was a necessary component. Choice is a publishing unit of the Association of College and Research Libraries (ACRL), which falls under the umbrella of the American Library Association. Their publications include Choice magazine and the Choice Reviews database. Updating Technology […]
Improve Your Social Media Strategy with Walsworth’s New eBook for Nonprofits
Social media can be a powerful marketing tool for nonprofit organizations. Walsworth has created a guide specifically aimed at nonprofits, although for-profit companies may also find value in its pages. This eBook describes how to make the most of social media. What’s insideThis eBook weighs the benefits of each available platform. It will help you […]
Create an Amazing Book or Magazine with Walsworth’s Unique Print Capabilities
It’s nice to have options. And with the multitude of possibilities available at Walsworth’s printing facilities, your publication can really stand out on the shelf. Books David Sevits is quality, warehouse and shipping manager at Walsworth’s Printing and Bindery Facility in Marceline, Missouri. He has been quality manager for most of his time at Walsworth […]
Save Your Magazine Big Money
People are always looking to save money, and it’s no different for niche magazine publishers. Fabi Preslar, with SPARK Publications, and Kevin Evans, with WEB Media Group, gave a presentation titled 17 Huge (Hidden) Magazine Cost Saving Ideas at the Super Niche Media Event in Charlotte, North Carolina. They laid out four major areas where […]
How Publishers Can Drive Revenue With a Content Hub
When it comes to digital presence, publishers are often aiming at a moving target. The expectations for online offerings are rapidly changing. It wasn’t that long ago many publishers slapped a PDF on their website, called it good, and the customer was happy. Now, this outdated style will have website visitors laughing (at you, not […]
Announcing an exciting new ebook for associations!
Associations face many challenges, and in this day and age it can be a struggle to survive. Walsworth wants to help, and we’ve done so by creating a new eBook to assist associations with membership growth and retention called Making it Easier. CornerstonesThis eBook builds upon four cornerstones: engage, retain, balance and sustain. It covers […]
Raking in Revenue through eCommerce
Has your publication considered eCommerce as a potential revenue source? Meg Estevez, corporate director of audience development at NewBay Media, made a case for it at Niche Media’s 2017 Super Niche conference in Charlotte, North Carolina. In her presentation titled Build It and They Will Shop! How to Develop Your Brand’s Online Store, she outlined […]
How Publishers are Driving Revenue Through Analytics
You may be missing one key to growing your publication’s business: analytics. There are plenty of reasons you may not be using them. “I don’t like numbers.” “They don’t tell me much.” “I haven’t got the data.” “It’s too expensive.” Stop. Right now. With the excuses. Eric Shanfelt has worked in digital media and marketing […]
