Help Your Publication Score with a Content Assessment
The purpose of print publications has always been to deliver content to readers. Now, with the Internet, email, social media, apps and more, there are many ways to reach readers…
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Tips for Conducting Good Interviews for Engaging Stories
One of the most important parts of writing content that engages your audience is an interview that provides the substance for the story. If you want to write something solid…
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Facebook Notes: They’re Back, and They’re Better for Business
Remember Facebook Notes? It’s time to take a new look at an old feature, because the social media giant has given Notes a makeover that makes it attractive for individuals…
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3 Marketing Tips to Boost Association Member Retention
Attracting new members is a priority for any association, but retaining these busy people is crucial. When you get people to join your organization, how well you engage your members…
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Snap Up the Youth Market With Snapchat
Is your organization targeting the youth market with Instagram and Tumblr in your social media marketing? Great. But, you may have left one stone unturned: Snapchat, whose largest audience (37 percent)…
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Print Resurgence, Digital Decline Leaves Room for Both
The prognosticators who proclaimed print was dead had it wrong. Dead wrong. Instead of unseating print, digital reading material has merely joined it. The two fulfill different yet similar roles…
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Leverage Twitter Ads to Drive Business and Engagement
With 500 million tweets sent each day by more than 300 million monthly active Twitter users — 80 percent of whom are using the platform on mobile devices — it’s…
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Align with Mobile Users Through Responsive Email
Email is a crucial part of marketing, and it’s a continually changing element. In the second quarter of 2015, 67 percent of emails were accessed on mobile devices, and 80…
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Engage Millennials to Ensure Retention
If you are marketing to Millennials as customers, clients, members, readers and subscribers or whatever group you want to funnel them toward, what better place to start than by targeting…
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How to use Tumblr effectively for business
Businesses that want to reach younger audience should look beyond Facebook and Twitter, even beyond Instagram, to the diverse world of Tumblr. More than just a blogging platform, Tumblr sets…
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