Monetizing Video for Your Printed Publication
Publishers may be under-utilizing a platform with huge potential: video. In fact, it’s so big, Niche Media had two people deliver presentations titled Monetizing Video at the Niche Digital Conference in Denver, Colorado. There are several reasons to make videos. It can help keep your publication current, bring subscribers to your website, increase their engagement […]
Increasing Revenue by Attracting Whales with Premium Content
In the world of digital magazine subscriptions, “whales” are a publisher’s big spenders. And, with a little added attention, they can greatly increase revenue streams for niche publishers. Rob Ristagno, CEO of the Sterling Woods Group, shared success tips with attendees at the Niche Media‘s conference in Denver, Colorado. During his session called Creating Premium […]
How to Improve Association Member Retention to Increase Revenue
“Duct tape,” said Sandra Giarde, CAE, executive director of the California Landscape Contractors Association (CLCA), when asked about the secret of her organization’s successful member retention program. All kidding aside, CLCA must be doing something right, given their 87% retention rate. How do they do it? Making member retention easy, well, isn’t that easy. Different […]
How To Engage Millennials and Boost Association Membership
In their book, “When Millennials Take Over: Preparing for the Ridiculously Optimistic Future of Business,” authors Jamie Notter and Maddie Grant enlighten their readers with four hallmarks of office cultures that are well-positioned to attract and retain millennial employees. Increasingly, the authors found that these four hallmarks can also apply to millennials as association members […]
Member Engagement Scoring Made Easy
When it comes to retention, you know member engagement is the name of the game. Industry research proves — unequivocally — that engaged members are more likely to renew. Several AMS database companies include engagement scoring modules in their software, but configuring those modules (determining which actions to score, how many points to assign to […]
Welcome to Our New Website
We are excited to announce the release of the new walsworth.com. Our newly designed website has been created to provide you with digital and print resources to assist your organization with growing revenue, improving customer engagement and realizing meaningful results. The updated website includes a new navigation structure to help you quickly find the information […]
Event Promotion Best Practices to Generate Success
Effective promotion is critical to the success of your event, but too often marketing and promotion activities end when the first session begins. To keep attendees engaged, generate interest from those not able to attend, and receive the best value from all of your hard work, promotion must occur before, during and after the event. […]
Walsworth Turns 80 Years Old
Walsworth is turning 80 and we are looking forward to celebrating all year long with you. To kick off our birthday year, here’s a special message from our Chief Executive Officer, Don O. Walsworth: Making it to 80Only a handful of companies make it to this milestone birthday. Considering we remain a family-owned company, […]
Building the Foundation for an Effective Content Marketing Strategy
Content marketing is a brand-focused campaign designed to engage a specific target audience. This concept can grow your market and business, but too many people jump into the activities of content marketing without creating a strong foundation. Without this base, content marketing becomes a scattered activity that does not achieve your true goal – expanding […]
Best Practices to Curate Content to Benefit Your Business
An engaged audience translates into brand awareness and sales, but many companies struggle to create the effective blog content and timely social media postings needed to achieve this goal. Curated content is a powerful tool to attract customers and enhance loyalty if the process is well managed. A mix of self-generated and curated content keeps […]
