Leveraging Instagram – The WHY and HOW for your organization
If you’re riding the fence about whether to sign up for Instagram, or you’ve made the plunge but haven’t done much with the platform, it’s time to get started on what has become the fastest-growing social media network. Instagram grew 60 percent in 2014, rising to 300 million users, including 64 million active users in […]
Tips to Maximize Visibility of Your Great Blog Posts
You’re putting out great blog posts that engage readers and impart information that is useful to them, but are you taking full advantage of the resources that can maximize visibility of those posts? Read on to learn more. Turn to Social MediaYour engaging content should be all over social media — and so should you. […]
8 Tips for Writing Engaging Blog Posts
Your blog is one of the best tools you have to make and nurture connections. This is where you put a human face on your business and where you can build trust and brand loyalty. That starts with writing engaging blog posts that will engage readers and keep them coming back for more. Connecting with […]
Digital Editions: A Great Option For Your Print Publication
If you produce a print product such as a magazine or catalog, you know the importance of getting your content set up in a digital format, so it has a place on the Internet and is sharable on social media. Combining print and digital gives you the best of both worlds while helping you reach […]
LinkedIn Showcase Pages Help Focus Your Message
A LinkedIn Company Page provides an excellent way to grow your business presence on LinkedIn, but what if your company has several different products or services or is an umbrella for several niche businesses? That’s when you can turn to Showcase Pages for targeted promotion directed to the right audiences. Showcase Pages just joined the […]
Convince People to Buy Your Brand Culture, Not Just Your Products
When marketing your brand, one of the most important aspects to highlight goes beyond products, services or mission. Focusing on brand culture gives people something to connect with on a personal, human level. In other words, people may choose your company because it’s cool. Or inspirational. Or funny. Yes, you also need to offer customers […]
6 Social Media Tips to Improve Nonprofit Organization Results
Nonprofit organizations exist to serve their communities, but these invaluable institutions also need to serve themselves to attract new audience members, keep their current audience members engaged, and improve the fundraising that is crucial to both ongoing and future endeavors. You probably already know that social media is the most effective way to get the […]
How Boomerang Can Step Up Your Marketing on Instagram
If your company has been taking advantage of the visual marketing power of Instagram, you should be pleased to learn about its latest offering: an app called Boomerang that loops five images for a one-second animation that repeats backward and forward and is similar to a GIF. Brands started using it within a day of […]
Help Your Publication Score with a Content Assessment
The purpose of print publications has always been to deliver content to readers. Now, with the Internet, email, social media, apps and more, there are many ways to reach readers with your content. If you know how to do a color check on your publication, but are not aware of how website navigation affects your […]
Tips for Conducting Good Interviews for Engaging Stories
One of the most important parts of writing content that engages your audience is an interview that provides the substance for the story. If you want to write something solid that will both inform and engage readers, it’s important to use these tips for conducting good interviews. Know Your Audience The content you create for […]