How One Gift Store Book Preserves History and Creates Revenue
If you are a baby boomer, sitting around the card table with your friends, the question will almost always come up as you reminisce about your childhood. “Do you remember where you were when it happened”? Of course the question refers to the assassination of our 35th president, John Fitzgerald Kennedy. While other memories fade, […]
How Digital Presence Assessments Impact Business Priorities
“There is no digital strategy anymore, just a strategy in a digital world.” That quote, by Antoine Lhosmot of Potentialpark Group, hits on the need for publishers to develop integrated print and digital communication. Chad Beatty, business development manager for Walsworth’s Commercial Division, assists with digital opportunities for publishers. To help business and organizations get […]
Postage Rate Update: Cuts Set For April 10
What’s Happening?During the past few weeks, much has been written about postage rates decreasing on April 10, 2016. You may recall that the last postage rate increase in January 2014 was actually comprised of two separate components: The familiar Consumer Price Index (CPI) increase. An “exigent” rate increase. Think of this as a “difficult times” […]
Save Time with Social Media Management Tools
You already know it’s important to develop a strong social media presence. You’re probably also aware that you can easily overextend yourself while managing all your social media posts, comments and responses. If you’re having trouble juggling Facebook, Twitter, LinkedIn, Instagram and Tumblr, and wondering what else is around the corner, it’s probably time to […]
Create LinkedIn Influencer Groups to Boost Your Association Engagement
If you’re looking to boost your association engagement on LinkedIn, your best sources may be all around you, in the wisdom of some of the most talented people within your organization. One of the best ways to get the word out on LinkedIn is to create a LinkedIn influencer group that starts with stellar representatives […]
Leveraging Medium To Extend Your Blog Reach
Like many people in business, you’re probably trying to stay on top of developments in social media that can help you reach your audience. So, if you haven’t yet tried Medium, the trendy social blogging platform started by the co-founder of Twitter, here’s why Medium can be a great place to get your message across […]
How to Use Charitable Involvement to Attract Your Audience
Organizations that are active in their communities can make great impressions on potential members, customers and clients. These organizations may work to create positive change through charitable involvement like volunteering, donating to a charity, or joining a community partnership. Besides the good results these actions create, incorporating this involvement in your marketing strategy will demonstrate […]
Niche Social Media Channels to Reach Your Audience
You already know the importance of having a content marketing strategy to create a strong social media presence. This usually means highly popular mainstream platforms such as Facebook, Twitter, LinkedIn and Instagram, but depending on your company or organization, other social sites may be helpful as well. While many such sites may be completely irrelevant […]
Leveraging Instagram – The WHY and HOW for your organization
If you’re riding the fence about whether to sign up for Instagram, or you’ve made the plunge but haven’t done much with the platform, it’s time to get started on what has become the fastest-growing social media network. Instagram grew 60 percent in 2014, rising to 300 million users, including 64 million active users in […]
Tips to Maximize Visibility of Your Great Blog Posts
You’re putting out great blog posts that engage readers and impart information that is useful to them, but are you taking full advantage of the resources that can maximize visibility of those posts? Read on to learn more. Turn to Social MediaYour engaging content should be all over social media — and so should you. […]
