How Boomerang Can Step Up Your Marketing on Instagram
If your company has been taking advantage of the visual marketing power of Instagram, you should be pleased to learn about its latest offering: an app called Boomerang that loops five images for a one-second animation that repeats backward and forward and is similar to a GIF. Brands started using it within a day of […]
Help Your Publication Score with a Content Assessment
The purpose of print publications has always been to deliver content to readers. Now, with the Internet, email, social media, apps and more, there are many ways to reach readers with your content. If you know how to do a color check on your publication, but are not aware of how website navigation affects your […]
Tips for Conducting Good Interviews for Engaging Stories
One of the most important parts of writing content that engages your audience is an interview that provides the substance for the story. If you want to write something solid that will both inform and engage readers, it’s important to use these tips for conducting good interviews. Know Your Audience The content you create for […]
Facebook Notes: They’re Back, and They’re Better for Business
Remember Facebook Notes? It’s time to take a new look at an old feature, because the social media giant has given Notes a makeover that makes it attractive for individuals and businesses alike. Even though Facebook is the biggest social media player in the global game, it hasn’t waded far into the world of blogs. […]
3 Marketing Tips to Boost Association Member Retention
Attracting new members is a priority for any association, but retaining these busy people is crucial. When you get people to join your organization, how well you engage your members will have a lot to do with whether they will stay. In its annual association communication benchmarking survey, Association Adviser found that 66 percent of […]
Snap Up the Youth Market With Snapchat
Is your organization targeting the youth market with Instagram and Tumblr in your social media marketing? Great. But, you may have left one stone unturned: Snapchat, whose largest audience (37 percent) is 18- to 24-year-olds. Eighty-six percent of Snapchat users are in the millennial range, age 34 or younger; of these, 26 percent are age 13 […]
Print Resurgence, Digital Decline Leaves Room for Both
The prognosticators who proclaimed print was dead had it wrong. Dead wrong. Instead of unseating print, digital reading material has merely joined it. The two fulfill different yet similar roles in a society in which people want both the ease and stylistic possibilities of portable digital information and the familiarity and functionality of a physical […]
Leverage Twitter Ads to Drive Business and Engagement
With 500 million tweets sent each day by more than 300 million monthly active Twitter users — 80 percent of whom are using the platform on mobile devices — it’s a no-brainer to use Twitter for business. But not all businesses are using their accounts to their best advantage. While almost all of the top […]
Align with Mobile Users Through Responsive Email
Email is a crucial part of marketing, and it’s a continually changing element. In the second quarter of 2015, 67 percent of emails were accessed on mobile devices, and 80 percent of users of these devices will dump your email if it’s too hard for them to read. Squeezed to fit a small screen — […]
Engage Millennials to Ensure Retention
If you are marketing to Millennials as customers, clients, members, readers and subscribers or whatever group you want to funnel them toward, what better place to start than by targeting them in your employee recruiting strategy? Who better to provide perspective on a generation of people than someone who is actually part of that generation? […]
