A lot goes into a successful print publication. You need quality content to engage your audience. You need a page design that supports your content’s flow and is pleasing to…
Whether your main gig is app creator, order fulfillment manager, copy editor or content marketing maven, chances are high you have dozens of other duties that go with that primary…
I am a fan of practical, how-to articles, especially those that present a process with a payoff, and that take time to discuss the pros and cons of various approaches.…
If you engage your audience by mailing a magazine or catalog, Kerry Still, Walsworth’s Mail Services Manager, thinks you’ll be interested in a recent opinion article by Eric Katz of…
Have you been considering a Halloween party at your office? They can be a blast and can help build employee relationships and enhance company culture. And, Halloween parties offer a…
I don’t know how many years you’ve been “surfing the web” (which was a hip thing to say back in the 1990s), but if you’re anything like me, you’ve witnessed…
Social media has taken the world by storm, and with good reason. It’s a boon for businesses because it facilitates easy and frequent communication with a customer base that’s constantly…
Does your organization use a printed catalog or magazine to connect with your audience and provide value to them? Are you already using a mobile version of your publication to…
Content marketing is frequently thought of as an online-only strategy today, so the idea of incorporating print into your integrated content marketing strategy may not seem obvious. Despite this, several…
Email may be the most powerful aspect of your integrated content marketing strategy. It’s a one-on-one conversation with a reader who has chosen to opt in and hear what you…