How A/B Testing Your Email Subject Lines Results in More Opens
Are you about to send your next promotional email, but aren’t quite sure what subject line you should use to maximize your open-rate? Perhaps you’re a lifestyle publication touting your latest issue, which contains a feature on a hot celebrity and an equally hot fall fashion spread. Your art department is sure the email’s subject […]
How to Hashtag to Increase Visibility to Your Tweets
While most folks are familiar with Twitter’s hashtag, not everyone is just as knowledgeable about using it effectively. Introduced in 2007, the hashtag is the “#” symbol you put in front of a keyword or topic in your tweet. Using the hashtag correctly can increase visibility to your Tweets. Using it incorrectly can actually decrease […]
5 Tips for Converting Website Visitors into Customers
Everyone wants to generate website traffic, but getting people to visit your website is only half the battle. Converting those visitors into customers is the real challenge, and it’s essential to the success of your business. If people visit without taking the next step, you may as well not have a website at all. Fortunately, […]
Print Still Works for a Successful Content Strategy
The news and magazine publishing industries can do more than breathe a sigh of relief after a stretch of tough times. They may actually want to launch a celebration. Industry reports note that American journalism is getting a boost from tech-savvy investors while magazines are showing an increase in new launches as well as quality. […]
How to Launch a Successful App | Keep Making Some Noise
Once your new app is launched successfully, you still have the perpetual job of keeping downloads and attention going strong. How to keep making some noise is the final topic in our four-part series that outlines Walsworth’s exclusive “A Practical Guide to a Successful App Launch: 20 Helpful Tips.” Continuing up the noise helps keep […]
How to Launch a Successful App | Part Three – Have Fun
The day you launch your app is officially party time, and your overall goal is to enjoy every moment of it. Having fun is the third topic in our four-part series that outlines Walsworth’s exclusive “A Practical Guide to a Successful App Launch: 20 Helpful Tips.” Having fun comes from watching all your hard work […]
How to Launch a Successful App | Part Two – Finalize Your App
Finishing touches can transform something mundane into something magnificent, and you want to make sure your app’s promotional plan has plenty of them. Finalizing your app is the second topic in our four-part series that outlines Walsworth’s exclusive “A Practical Guide to a Successful App Launch: 20 Helpful Tips.” The finalization process takes place about […]
How to Launch a Successful App | Part One – Plan for Success
Successful apps don’t happen by accident. Those that nab the hottest attention are carefully planned and strategically launched following a proven formula for success. And you can dive into that formula with Walsworth’s exclusive “A Practical Guide to a Successful App Launch: 20 Helpful Tips.” Planning for success is the first topic in our four-part […]
The Growth of Magazine Apps | Part Four – Digital Ad Engagement
If you don’t think people pay attention to your digital magazine ads, it’s time to think again. Digital ad engagement is the fourth part of our four-part series on the growth and influence magazine media apps are having with readers. Our series touches on notable statistics from the 2013/2014 MPA Magazine Media Factbook, with the […]
The Growth of Magazine Apps | Part Three – Time Well Spent
Digital magazines can get people hooked, or at least inclined to increase their reading time. This topic of time well spent is the third part of our four-part series on the growth and influence magazine media apps are having with readers. Our series outlines notable statistics from the 2013/2014 MPA Magazine Media Factbook, with the […]