How Email Fits in Your Integrated Content Marketing Strategy
Email may be the most powerful aspect of your integrated content marketing strategy. It’s a one-on-one conversation with a reader who has chosen to opt in and hear what you have to say. Best of all, thanks to its versatility and trackability, it’s the perfect avenue for communication with customers. But, as mentioned in my […]
Using An Integrated Content Marketing Strategy
Marketing tactics often are devised as individual ideas. You want to promote a new book, so you create a website that provides information about the book. The author wants to get his or her name out there, so he or she creates a Twitter account or Facebook page. Taken individually, these are good ideas to […]
Using LinkedIn to Grow Membership – A Success Story
If you are like our many association customers, you are always on the lookout for ways to grow your membership. Perhaps you have distributed complimentary copies of your association magazine to a targeted list of prospective members. Or, with recent advances in mobile publication apps, such as Walsworth Apps, perhaps you have sent marketing emails […]
Is Your Website ADA Compliant?
While most businesses are familiar with complying with the Americans with Disabilities Act (ADA) in their offices and brick and mortar shops, not as many may think about compliance when it comes to their website. But, they should. Title III of the ADA says businesses and nonprofits must provide accommodations that allow people with disabilities […]
What’s the Big Deal about Responsive Web Design?
There has been a lot of buzz about responsive web design recently, but for all that buzz, I still find that many people aren’t familiar with what it is or why it’s important. Responsive web design refers to a website’s ability to adapt itself to whatever device the website visitor is using. That means the […]
How A/B Testing Your Email Subject Lines Results in More Opens
Are you about to send your next promotional email, but aren’t quite sure what subject line you should use to maximize your open-rate? Perhaps you’re a lifestyle publication touting your latest issue, which contains a feature on a hot celebrity and an equally hot fall fashion spread. Your art department is sure the email’s subject […]
How to Hashtag to Increase Visibility to Your Tweets
While most folks are familiar with Twitter’s hashtag, not everyone is just as knowledgeable about using it effectively. Introduced in 2007, the hashtag is the “#” symbol you put in front of a keyword or topic in your tweet. Using the hashtag correctly can increase visibility to your Tweets. Using it incorrectly can actually decrease […]
5 Tips for Converting Website Visitors into Customers
Everyone wants to generate website traffic, but getting people to visit your website is only half the battle. Converting those visitors into customers is the real challenge, and it’s essential to the success of your business. If people visit without taking the next step, you may as well not have a website at all. Fortunately, […]
Print Still Works for a Successful Content Strategy
The news and magazine publishing industries can do more than breathe a sigh of relief after a stretch of tough times. They may actually want to launch a celebration. Industry reports note that American journalism is getting a boost from tech-savvy investors while magazines are showing an increase in new launches as well as quality. […]
How to Launch a Successful App | Keep Making Some Noise
Once your new app is launched successfully, you still have the perpetual job of keeping downloads and attention going strong. How to keep making some noise is the final topic in our four-part series that outlines Walsworth’s exclusive “A Practical Guide to a Successful App Launch: 20 Helpful Tips.” Continuing up the noise helps keep […]
