Gamers Highlight the Power of Engaging Niche Audiences
Professional associations and specialty magazines looking to engage their readers can take a lesson from video gamers who raised more than $1.5 million to fight cancer. The power of embracing and inspiring a niche audience was illustrated during the weeklong Awesome Games Done Quick, a video game speedrun livestream that benefited the Prevent Cancer Foundation. […]
Tips to Tailor Your Content to Fit Your Audience
Producing relevant content that continues to engage your readers is essential to retaining subscribers and keeping a good reputation as an information source. To do this, you need to keep on top of who your audience is and get in front of information that’s valuable to your readers. As a print and digital magazine or […]
Start Your Press Release Right So Editors Will Read On
When you write a press release, it’s important to get to the point right away. After all, your press release won’t be seen if it doesn’t get picked up by news sources who run press releases that interest them. Busy editors, journalists, bloggers and website owners who read your copy should be able to know […]
Reward Readers AND Your Publication With Contests
People like to share their opinions, they like to get free stuff, and they like to have a chance to win something. Capitalize on those desires by conducting an essay contest designed to benefit both your readers and your publication. Solicit essays from readers, asking them to share the reasons your publication is important to […]
Beating the Workplace Winter Blahs
After the adrenaline rush of holiday joy (and stress!), January can be a tough month, especially if you live in a locale where most of winter is spent in below-freezing temps. It’s cold, the fun is over, and spring is far away. Some people may experience depression associated with winter, but even those not so […]
5 Revenue Boosting Ideas Publishers Should Focus on in 2015
Creative ideas for revenue strategies can bring big returns for magazine publishers. During one of their conferences, Niche Media gathered 50 revenue-boosting ideas from publishers in attendance. We combed through all 50 ideas and picked five we think you can use to get the ball rolling toward greater revenue in 2015: Spend more time on social […]
2014 – The State of Association Publishing
Association publishing professionals are always on the lookout for insights into the trends that impact their industry. My recent Association Membership Trends article covered four trend areas: member enrollment, customized content, tiered memberships, and member engagement. A survey of association publishing professionals by Folio provides a look into what is happening financially within association publications. […]
If we build it, will they come? Event Promotion Best Practices
Your annual conference is likely the single most important event of the year for advancing the association’s agenda, member recognition and retention, and networking. It’s in everyone’s best interests to maximize attendance and engagement. So the obvious questions arise: What do we have at our disposal to promote the event? What are the new and […]
10 Ways Association Events Are Improving
Associations that hold member conference meetings are always looking for ways to improve their events and better engage their membership. After all, these conferences typically play an important role in fulfilling an association’s mission. And, conferences can be an effective way to keep members engaged and energized. An article by Association Adviser’s Hank Berkowitz reviews […]
Honing Your Content: Audience Feedback Best Practices
Relevant editorial? Glad you asked. Your publication can be one of your key tools for maintaining a vibrant relationship with your readers – which makes it extremely important to provide content that’s engaging and thought provoking while underscoring the mission of your organization. In fact, if your publication isn’t highly relevant to your audience, demanding […]
