Honing Your Content: Audience Feedback Best Practices
Relevant editorial? Glad you asked. Your publication can be one of your key tools for maintaining a vibrant relationship with your readers – which makes it extremely important to provide content that’s engaging and thought provoking while underscoring the mission of your organization. In fact, if your publication isn’t highly relevant to your audience, demanding […]
5 Steps for Turning Facebook Fans into Customers
Facebook isn’t just a social media website for sharing personal status updates and photographs anymore. It’s also a place where thousands of businesses are finding new customers. With Facebook’s sophisticated and precise audience-targeting capability, it has become a powerful marketing tool. The most effective Facebook marketing strategy is to offer a free, but high-value, product […]
Tips for Measuring Member Engagement
Member engagement encompasses different meanings to different organizations. What does your association think of when you talk about member engagement, for example, subscription renewals, donations or other specific behaviors of individual members? The problem with discussing engagement is that the term has become somewhat generic and broad, so we’re often lumping different ideas under a […]
Using LinkedIn Groups to Expand Your Audience
Although LinkedIn started as a place for individuals to network and research job opportunities, it has become a powerful tool for businesses to establish their brand and connect with their audience. LinkedIn should be a part of your marketing strategy, as explained in our LinkedIn series of articles covering getting started with LinkedIn, the advantages of […]
Are Your Nonprofit Fundraising Efforts Compliant?
Nonprofit organizations play important roles in our society, often meeting community needs that would otherwise be underserved. Since nonprofit organizations are often dependent on fundraising for the money necessary to carry out their missions, it is especially important that fundraising campaigns are compliant with state and federal regulations. Online fundraising is attractive because setting up […]
Avoiding Common Mistakes Made By Digital Publications
If your organization is considering or already producing a digital publication to reach your mobile audience, it’s important to know best practices to achieve the best outcomes. Our app creation blog series is full of tips on how to accomplish this, and our Practical Guide to a Successful App Launch contains 20 tips with step-by-step […]
Considerations When Selecting Paper for Your Print Publication
A lot goes into a successful print publication. You need quality content to engage your audience. You need a page design that supports your content’s flow and is pleasing to the eye. And because all of this is conveyed in print, you need to select a paper best suited for your delivery method and reader […]
Wearing Too Many Hats? Tips on Avoiding Burnout
Whether your main gig is app creator, order fulfillment manager, copy editor or content marketing maven, chances are high you have dozens of other duties that go with that primary title. And that’s just the stuff you do at work. Mix in your responsibilities at home, with your kids, in the community and that elusive […]
How-to: Expand Your Audience Reach with an Instagram Contest
I am a fan of practical, how-to articles, especially those that present a process with a payoff, and that take time to discuss the pros and cons of various approaches. So, when I read Krista Bunskoek’s article on Social Media Examiner’s blog about running successful Instagram contests to expand your audience reach, I was immediately […]
U.S. Postal Service Mail Distribution Update
If you engage your audience by mailing a magazine or catalog, Kerry Still, Walsworth’s Mail Services Manager, thinks you’ll be interested in a recent opinion article by Eric Katz of Government Executive. To quote Kerry, Katz’s article “is a succinct and concise summary of the state of domestic mail delivery.” Kerry continues, “It’s rare to […]
