How to Launch a Successful App | Part One – Plan for Success
Successful apps don’t happen by accident. Those that nab the hottest attention are carefully planned and strategically launched following a proven formula for success. And you can dive into that formula with Walsworth’s exclusive “A Practical Guide to a Successful App Launch: 20 Helpful Tips.” Planning for success is the first topic in our four-part […]
The Growth of Magazine Apps | Part Four – Digital Ad Engagement
If you don’t think people pay attention to your digital magazine ads, it’s time to think again. Digital ad engagement is the fourth part of our four-part series on the growth and influence magazine media apps are having with readers. Our series touches on notable statistics from the 2013/2014 MPA Magazine Media Factbook, with the […]
The Growth of Magazine Apps | Part Three – Time Well Spent
Digital magazines can get people hooked, or at least inclined to increase their reading time. This topic of time well spent is the third part of our four-part series on the growth and influence magazine media apps are having with readers. Our series outlines notable statistics from the 2013/2014 MPA Magazine Media Factbook, with the […]
The Growth of Magazine Apps | Part Two – Paid Digital Content
The number of digital magazine apps is not only skyrocketing, but plenty of folks are willing to pay for them. Paid digital content is the focus of the second part of our four-part series on the growth and influence magazine media apps are having with readers. Our series showcases notable statistics from the 2013/2014 MPA […]
The Growth of Magazine Apps | Part One – Readership
Digital magazine apps are exploding, as are the number of people embracing them. This topic is the focus of the first part of our four-part series on the growth and influence magazine media apps are having with readers. Our series pinpoints notable statistics from the 2013/2014 MPA Magazine Media Factbook, with the first part showcasing […]
How to See Your Organization from Your Members’ Eyes
Perhaps you’re having a tough time recruiting new members to your trade organization. Or maybe the association member retention rate has hit the skids for your society organization. You know your organization is extremely beneficial; otherwise you wouldn’t be helping to run it. But your members may not think it’s valuable to them. What gives? […]
Social Media Priorities for Businesses: Where Should You Start?
Getting social media “right” is a lot more than amassing a big Twitter following or picking the best Instagram filter for your newest product photos. In a metrics-based world, it is all too easy for businesses to obsess over the number of likes or re-tweets they receive and lose sight of social media’s real purpose: […]
Is Tumblr Right for Your Business?
Tumblr may be less popular than Twitter or Facebook, but that doesn’t make it less powerful for spreading the word about your brand. This microblogging site lets you set up any number of customized blogs that feature photos, text, quotes, links, videos, music or any multimedia content of your choice from just about anywhere you […]
Need a Social Media Role Model? Consider Weird Al
Let’s face it. We all need a role model from time to time, especially when we want to get better at something. And I’m always looking for ways to improve my social media savvy. One of my social media role models is fellow Kansas Citian Travis Wright. I’ve learned from his insights and I enjoy […]
Email Subject Lines That Get Opened (or not)
Email marketing continues to be one of the most effective means for reaching potential customers, upselling current customers, and increasing overall sales – in most cases for very little investment. People who buy products marketed through email spend 138% more than people that do not receive email offers, according to research compiled from marketing agency […]
