The Growth of Magazine Apps | Part Four – Digital Ad Engagement
If you don’t think people pay attention to your digital magazine ads, it’s time to think again. Digital ad engagement is the fourth part of our four-part series on the…
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The Growth of Magazine Apps | Part Three – Time Well Spent
Digital magazines can get people hooked, or at least inclined to increase their reading time. This topic of time well spent is the third part of our four-part series on…
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The Growth of Magazine Apps | Part Two – Paid Digital Content
The number of digital magazine apps is not only skyrocketing, but plenty of folks are willing to pay for them. Paid digital content is the focus of the second part…
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The Growth of Magazine Apps | Part One – Readership
Digital magazine apps are exploding, as are the number of people embracing them. This topic is the focus of the first part of our four-part series on the growth and…
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How to See Your Organization from Your Members’ Eyes
Perhaps you’re having a tough time recruiting new members to your trade organization. Or maybe the association member retention rate has hit the skids for your society organization. You know…
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Social Media Priorities for Businesses: Where Should You Start?
Getting social media “right” is a lot more than amassing a big Twitter following or picking the best Instagram filter for your newest product photos. In a metrics-based world, it…
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Is Tumblr Right for Your Business?
Tumblr may be less popular than Twitter or Facebook, but that doesn’t make it less powerful for spreading the word about your brand. This microblogging site lets you set up…
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Need a Social Media Role Model? Consider Weird Al
Let’s face it. We all need a role model from time to time, especially when we want to get better at something. And I’m always looking for ways to improve…
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Email Subject Lines That Get Opened (or not)
Email marketing continues to be one of the most effective means for reaching potential customers, upselling current customers, and increasing overall sales – in most cases for very little investment.…
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4 Tips to Help Busy Professionals Take Relaxing Vacations
For busy, plugged-in professionals, powering off the smartphone and not checking email for a day can actually be pretty stress-inducing, not to mention shutting the phone down for a weeklong…
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