I have a new pet peeve. Several times in the past year I’ve been encouraged to give high or perfect scores on a survey I’m about to receive. It started…
Making the commitment to produce an app for your business is a big decision. You need to determine the frequency of distribution, content and pricing. While Walsworth can help you…
The deck is stacked against the magazine industry in many ways. People can get faster, more up-to-date information using their computers or phones. They pay less for this information, and…
A book publishing company hires professional proofreaders who make sure publications contain no grammar or spelling errors. As a small business owner or associate, you may not be in a…
Last year, magazine media (print plus tablet) became a growing and preferred form of content distribution and consumption. Check out these notable facts (source: www.technologytell.com): The top 25 print magazines…
If you are at work today, there’s probably a different feel in your office. The usual pace is being replaced by a more relaxed atmosphere. Perhaps it’s an atmosphere of…
‘Tis the season when informal office parties abound. It’s always nice to have time to relax and spend a few minutes chatting with co-workers about non-business topics, especially if it…
At the end of each year, marketers reminisce about the triumphs and tribulations of the past 12 months, and then turn their attention toward predicting marketing trends for the upcoming…
A lot of buzz has been heard lately about whether paid search advertising makes financial sense to today’s markets. With a simple internet search on the topic, you can find…