When Old Becomes New: Revamp Your Content to Boost Readership
Do you sometimes struggle to come up with a new topic for your blog? Are you searching for more ideas for compelling articles on your website’s news page? If you…
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Gamers Highlight the Power of Engaging Niche Audiences
Professional associations and specialty magazines looking to engage their readers can take a lesson from video gamers who raised more than $1.5 million to fight cancer. The power of embracing…
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Tips to Tailor Your Content to Fit Your Audience
Producing relevant content that continues to engage your readers is essential to retaining subscribers and keeping a good reputation as an information source. To do this, you need to keep…
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Start Your Press Release Right So Editors Will Read On
When you write a press release, it’s important to get to the point right away. After all, your press release won’t be seen if it doesn’t get picked up by…
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Reward Readers AND Your Publication With Contests
People like to share their opinions, they like to get free stuff, and they like to have a chance to win something. Capitalize on those desires by conducting an essay…
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Beating the Workplace Winter Blahs
After the adrenaline rush of holiday joy (and stress!), January can be a tough month, especially if you live in a locale where most of winter is spent in below-freezing…
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5 Revenue Boosting Ideas Publishers Should Focus on in 2015
Creative ideas for revenue strategies can bring big returns for magazine publishers. During one of their conferences, Niche Media gathered 50 revenue-boosting ideas from publishers in attendance. We combed through…
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2014 – The State of Association Publishing
Association publishing professionals are always on the lookout for insights into the trends that impact their industry. My recent Association Membership Trends article covered four trend areas: member enrollment, customized…
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If we build it, will they come? Event Promotion Best Practices
Your annual conference is likely the single most important event of the year for advancing the association’s agenda, member recognition and retention, and networking. It’s in everyone’s best interests to…
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10 Ways Association Events Are Improving
Associations that hold member conference meetings are always looking for ways to improve their events and better engage their membership. After all, these conferences typically play an important role in…
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