Is Your Website ADA Compliant?
While most businesses are familiar with complying with the Americans with Disabilities Act (ADA) in their offices and brick and mortar shops, not as many may think about compliance when…
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What’s the Big Deal about Responsive Web Design?
There has been a lot of buzz about responsive web design recently, but for all that buzz, I still find that many people aren’t familiar with what it is or…
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How A/B Testing Your Email Subject Lines Results in More Opens
Are you about to send your next promotional email, but aren’t quite sure what subject line you should use to maximize your open-rate? Perhaps you’re a lifestyle publication touting your…
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How to Hashtag to Increase Visibility to Your Tweets
While most folks are familiar with Twitter’s hashtag, not everyone is just as knowledgeable about using it effectively. Introduced in 2007, the hashtag is the “#” symbol you put in…
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5 Tips for Converting Website Visitors into Customers
Everyone wants to generate website traffic, but getting people to visit your website is only half the battle. Converting those visitors into customers is the real challenge, and it’s essential…
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Print Still Works for a Successful Content Strategy
The news and magazine publishing industries can do more than breathe a sigh of relief after a stretch of tough times. They may actually want to launch a celebration. Industry…
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How to Launch a Successful App | Keep Making Some Noise
Once your new app is launched successfully, you still have the perpetual job of keeping downloads and attention going strong. How to keep making some noise is the final topic…
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How to Launch a Successful App | Part Three – Have Fun
The day you launch your app is officially party time, and your overall goal is to enjoy every moment of it. Having fun is the third topic in our four-part…
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How to Launch a Successful App | Part Two – Finalize Your App
Finishing touches can transform something mundane into something magnificent, and you want to make sure your app’s promotional plan has plenty of them. Finalizing your app is the second topic…
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How to Launch a Successful App | Part One – Plan for Success
Successful apps don’t happen by accident. Those that nab the hottest attention are carefully planned and strategically launched following a proven formula for success. And you can dive into that…
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