Growing Ad Rates without Shrinking Revenue
Back in the day, it was a given — with every new calendar year came another ad rate increase. You could usually budget for 2% over the previous year, perhaps…
Read More 
What Your Business Should Know about Wikipedia
Most businesses are actively working to improve their visibility online through Search Engine Optimization (SEO). And, for anyone taking notice, online searches often list a Wikipedia reference as one of…
Read More 
Best Practices for Tracking Customer Satisfaction
Most organizations want to know how satisfied their customers are because they recognize that dissatisfied customers usually take their business elsewhere. Unfortunately, many organizations don’t have a formal program in…
Read More 
iOS 7 – Swallowing the Red Pill
Do you remember “The Matrix” movie series? A decision had to be made by Neo to take either the blue pill or red pill. The blue pill would allow him…
Read More 
Five Effective Free Report Strategies
Creating and distributing free reports or white papers is an effective content marketing strategy that gives your business two important benefits. First, providing high-valued content that is relevant to your…
Read More 
10 Adobe® InDesign® Features to Help Designers
If you are a professional page-layout designer, or have professional designers on your staff, you’re probably interested in knowing if new software versions will have a real impact on efficiency.…
Read More 
Friday Fun – How Well Do You See Color?
As stated on X-Rite’s Online Color Challenge, one out of 255 women and one out of 12 men have some form of color vision deficiency. When you think about how…
Read More 
How to Choose the Right Walsworth App
Mobile apps present new opportunities to engage your readers. As mentioned in my previous post, Your Opportunity With Walsworth Apps, the interactive capabilities of apps will enhance your print content,…
Read More 
How to Build and Grow Your Email List
Email marketing is powerful, low cost and effective, but you have to figure out what works best for your audience. The beauty is that depending on your email service provider…
Read More 
Your Opportunity With Walsworth Apps
You already deliver great print content to your audience. Print is robust – it doesn’t require a power supply, and it’s great for grabbing attention in physical space. But now,…
Read More