How Associations Are Using Personal Data to Grow Membership
It doesn’t take a great leap of faith for me to bet that your association is looking for ways to grow membership. It’s also an easy bet that your association…
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How Digital Presence Assessments Impact Business Priorities
“There is no digital strategy anymore, just a strategy in a digital world.” That quote, by Antoine Lhosmot of Potentialpark Group, hits on the need for publishers to develop integrated…
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Help Your Publication Score with a Content Assessment
The purpose of print publications has always been to deliver content to readers. Now, with the Internet, email, social media, apps and more, there are many ways to reach readers…
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Is Your Digital Presence Good for Business?
When you find a few minutes to consider your organization’s digital presence, do these thoughts race through your mind? “I don’t know how my website is performing.” “I’m not getting…
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How to Harness the Power of Case Studies
When marketing your products or services, don’t neglect case studies and their basic ingredients, which give potential customers or clients feedback on the benefit of learning from someone else’s experiences.…
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How to Spark Interest With Effective Blogging
Maintaining a blog is still the best inbound marketing strategy for your company. Effective blogging attracts interest in your business or organization, promotes your brand and drives traffic to your…
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Investing in Print Magazine Pays Nonprofits Dividends
Nonprofit organizations have a never-ending job of getting their word out to attract supporters. Letting people know about your organization – why it exists, what it does, who it helps…
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Techy Ways to Increase Productivity
Having helpful technology, from hardware to software to gadgets, there are many tech tools to help you work smarter and increase office productivity. Here are some tech tools to consider…
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5 Revenue Boosting Ideas Publishers Should Focus on in 2015
Creative ideas for revenue strategies can bring big returns for magazine publishers. During one of their conferences, Niche Media gathered 50 revenue-boosting ideas from publishers in attendance. We combed through…
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2014 – The State of Association Publishing
Association publishing professionals are always on the lookout for insights into the trends that impact their industry. My recent Association Membership Trends article covered four trend areas: member enrollment, customized…
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