Is Tumblr Right for Your Business?
Tumblr may be less popular than Twitter or Facebook, but that doesn’t make it less powerful for spreading the word about your brand. This microblogging site lets you set up…
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Need a Social Media Role Model? Consider Weird Al
Let’s face it. We all need a role model from time to time, especially when we want to get better at something. And I’m always looking for ways to improve…
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Email Subject Lines That Get Opened (or not)
Email marketing continues to be one of the most effective means for reaching potential customers, upselling current customers, and increasing overall sales – in most cases for very little investment.…
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Increase Catalog Sales by Combining Print and Mobile
With online sales from the first quarter of 2014 topping $71.2 billion, according to the U.S. Census Bureau, do catalogs still matter? At first glance, it’s easy to assume that…
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How to Give Your App the Attention It Deserves
You’ve worked hard developing an app that will excite your readers. Rather than leaving it to chance that the app will be successful, Walsworth can help it take center stage…
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How to Increase Your Press Release’s Visibility
Press releases can be a valuable content marketing tool for promoting your online magazines, web catalog or any other aspect of your business or brand. But writing compelling copy is…
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Where to Find Creative Talent for Your Publication
Let’s say you have the greatest idea for your company’s next killer publication. You already have the artwork, layout, writing topics and other content in mind. But you still need…
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A Practical Guide to a Successful App Launch: Coming Soon!
When it comes to successfully launching an app, you have good news, bad news and great news. The good news is that apps are a booming business, that took in…
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How to Evaluate Your Online Presence
When it comes to the modern mode of doing business, your online presence is pretty much your life. This counts double if you happen to be an app creator, digital…
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Email Marketing 101
Email marketing can be an integral part of your content marketing plan, or it can be a total bust. While it has the power to generate leads and build relationships,…
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