Going Green: Sustainability Efforts in the Printing Industry
When most people think about the print industry, they rarely associate it with sustainability. Rather, what comes to mind is usually swaths of cut-down trees that are never replaced, with logs being transported to a factory that emits harmful pollutants. However, this scenario is far from the truth. The print industry has always been more environmentally conscious than people think, and especially in recent years, it has been developing new standards and processes to help protect the earth. Here are…
Read MoreHow Walsworth Prints With a Sustainable Future in Mind
At Walsworth, we believe in creating beautiful, high-quality printed products while minimizing our environmental impact. From the moment a tree begins its journey in a Michigan forest to the finished product delivered to our customers’ doors, sustainability is a core principle we adhere to throughout our printing process. Learn more in our video, From Forest to Press: Walsworth’s Commitment to Sustainability. Sourcing Trees Responsibly Most of our paper comes from forests in the Great Lakes region in Northern Michigan. The…
Read MoreUSPS Proposes Pricing Changes, Rate Hikes for July 2024
The United States Postal Service (USPS) is gearing up for some significant changes in July 2024, aiming to streamline operations and enhance services. These changes have only been proposed and are still subject to approval and/or change by the PRC. Here are some highlights from the proposed changes: Delivery Network Redesign: USPS will continue to redesign its delivery network, which may involve renaming facilities and assigning new responsibilities to them. Mailing Promotions and Incentives: USPS plans to introduce five mailing…
Read MoreFrom Press to Pages: An Interview With Walsworth’s Master Magazine Printers
As a printing company with 87 years of experience, there’s a lot of skill and knowledge amongst our talented staff. We sat down for a conversation with two of our master magazine printers; Phil Archer, General Manager at Walsworth – Saint Joseph, and Jack Maddox, Press Manager at Walsworth – Fulton, to find out more about their thoughts on the print industry and what it takes to print magazines. How It All Started Maddox and Archer share a common trait:…
Read MoreDistribution Strategies for Print Magazines: Tips for Reaching Your Audience
In the ever-evolving landscape of publishing, one thing remains constant: the importance of effective distribution strategies for print magazines. Whether you’re a small association or a global general interest magazine, reaching your audience is key to the success of your publication. In this article, we’ll explore valuable distribution tips that can help you reach your target audience effectively. Know Your Audience Before you can effectively distribute your magazine, you need to understand who your audience is. Conducting market research to…
Read More7 Ways Print Can Benefit College Recruiters
The job of a college recruiter isn’t easy. With countless colleges and universities across the country competing for prospective students’ attention, how do you stand out above the rest? Before you turn to university-branded pens or can koozies, we suggest trying an alternative: print. High-quality printed materials give prospective students a break from digital noise with a tactile experience that social media can’t provide. Keep reading to learn about seven powerful ways to implement printed materials into your college recruitment…
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