A Printer’s Printer: Walsworth Excels at GraphEx Awards
Most people don’t think much about the details of a printed piece unless there’s something wrong with it. They don’t think about a book’s binding unless it’s falling apart. They don’t consciously consider the quality of a printed image unless it’s blurry. They don’t think about smudged ink in a catalog unless there is a […]
What’s in the Mailbox? Consumers Still Like Receiving Mail
As I kid, I remember going to my grandmother’s house and rifling through the catalogs she kept on her coffee table. Many of them sold clothes that could have been worn by an extra on “The Golden Girls.” Even though I was deep into my off-brand JNCO jeans phase, I still spent hours looking through […]
Left on Read: How and Why Gen Z Values Print
Despite being defined as “digital natives,” Gen Z values print, and their actions and words show it. Many of the group, who are largely categorized as being born between 1997 and 2012, spend plenty of time on phones and other screens but turn to print when they want a break or need to really focus. […]
USPS Announces New Prices for Market Dominant Rate Classes
The United States Postal Service has announced plans to change pricing for all Market Dominant Mail Classes. This pricing needs to be approved by the Postal Regulatory Commission. The announcement is expected in late May or early June. The increase will affect First Class, Periodical, Standard/Marketing Mail, Package Services Bound Printed Matter, Media/Library Mail and […]
Choosing the Best Paper Stock for Your Commercial Printing Projects – Printing Basics
From basis weight, grade and finish to opacity, caliper and brightness, every aspect of paper plays a crucial role in creating a high-quality finished product. In this series, we detail the properties and functions of commercial printing paper, explore various paper types and their benefits, and provide insights into how to make informed decisions about […]
USPS Notice: Discontinuing Hardcopy Address Correction
On March 15 the USPS sent a notice via mass email regarding their decision to do away with hardcopy Address Correction Notices. Please see a copy of the email below. If you received the email from the USPS or know this will affect you, Walsworth is here to help you navigate how to proceed. Have […]
Why You Need a First-Party Data Strategy
In the past few years, have you noticed how nearly every website you visit has a pop-up window asking you to allow cookies? Cookies, which are data sets used to store user history and information, have been in use since 1994, but more recent privacy laws require sites to ask for user consent to track […]
6 USPS Promotions that Can Increase Direct-Mail ROI
The United States Postal Service (USPS) has announced several USPS promotions for 2023. These six USPS promotions are designed to incentivize marketers to use innovative technologies and strategies to enhance the value and ROI of direct mail. Let’s take a closer look at the available promotions for 2023. Tactile, Sensory and Interactive Mailpiece Engagement Promotion […]
Print and Digital Aren’t Enemies
For years, the print industry has been combatting the idea that print readership is waning. Although the popularity of print media fluctuated during the rise of digital platforms, we can now see digital editions and marketing are not threats to their printed counterparts. Digital and print don’t need to be pitted against each other. In […]
Stephanie Allen tests Walsworth software, ensures its performance
We will be featuring the Employee Spotlight series on our websites to celebrate our amazing employees and give you a chance to get to know them better. Stephanie Allen Testing Supervisor, Desktop Technology – Marceline, Missouri I’m not sure how to put it into words how Walsworth has contributed to my future or my family. I’ve had […]
