How Much Does it Cost To Print a Magazine?
Despite constantly advancing technology shifting us further towards digital forms of media, print is still very much alive, and magazines can still be a profitable endeavor. But if you’re considering starting a magazine or other publication, your first question is more than likely “How much will it cost?” Unfortunately, it’s not quite that simple. There […]
A New View of Magazine Cost Control
Cost control is a way of life in today’s publishing environment. Yet cost-saving efforts virtually always carry an element of bad news. And the worst news stems from cuts that make a publication less viable over the longer term. It’s especially painful when we’re experiencing a resurgence in magazines—particularly print versions. According to a May […]
Adobe Creative Suite Introduces New Design Features
Adobe recently rolled out significant updates to its Creative Suite, bringing notable changes to Adobe InDesign, Illustrator, and Photoshop. Several of these updates integrate generative AI into the Adobe design programs, allowing users to alter images like never before. Keep reading below for a summary of these recent updates and tips for how they can […]
U.S. Postal Service Proposes New Prices for 2024
The United States Postal Service (USPS) announced its next price increase, which is set to take effect on January 21, 2024. This change will affect First Class, Periodical, Standard/Marketing Mail, Package Services, Bound Printed Matter, Media/Library Mail and other miscellaneous USPS fees. As of October 2023, the Postal Regulatory Commission (PRC) has not yet approved […]
How Book Covers Change (And Don’t)
No one would argue about the value of a well-designed book cover. As author Paul Jenkins reminds us in a 2022 Brilliantio article, “Why Book Covers Are Important,” the book’s cover: Establishes the reader’s first impression of the book Helps the book stand out on a crowded retail shelf, real or virtual Communicates important information […]
2024 USPS Mail Growth Incentive
The United States Postal Service recently approved a new program incentivizing mail owners to increase their mail volume during the 2024 calendar year. This brand-new Mail Growth Incentive program offers a 30% credit for mail owners on qualifying First-Class and Marketing mail volume increases between 2023 and 2024. This change only affects mail owners that […]
Why You Should Onshore Your Book Production
The pandemic challenged book publishers as never before. The good news was book demand rose in many categories with people sheltering at home and seeking entertainment. The bad news was the increasingly global book manufacturing and distribution supply chain was severely challenged. Briefly, here’s what happened: Global labor shortage Global shipping issues Global paper shortage […]
The Power of Combining Printed & Digital Catalogs
In the age of digital dominance, businesses must make sure their marketing strategies are relevant and efficient. By embracing the power of combining printed and digital catalogs, catalogers can elevate their business’ reach and impact. Join us as we navigate the benefits of incorporating these two components in your B2B marketing efforts. The Enduring Power […]
How to Connect with B2B Catalog Buyers
To form a personal connection, your customers expect more than a warm welcome. They want to be understood. And you can express that through relevant products and offers that meet their specific profiles. This is true whether your customers are consumers or other businesses. The common denominator is that you’re dealing with humans who respond […]
Walsworth announces Tripp Walsworth to join company
Marceline, Mo., Aug. 17, 2023 – Walsworth President Don Walsworth announced today that his son, Tripp Walsworth, will be joining the family company. Tripp Walsworth most recently worked as a Senior Account Manager with Lockton, the world’s largest independent insurance brokerage. Tripp will officially start with Walsworth on Aug. 21, joining the company with his […]
