Archives

Three Steps to Succeed with Reverse Publishing

For magazine publishers, the relationship between print and digital is the balancing act of our age. Print is an important offering that can forge strong relationships with your audience. At the same time, it has a cost that can be a hurdle for a new publication with an unproven audience. That’s where reverse publishing can […]

Making A Media Kit

Does your organization maintain a media kit? If not, you may be losing out on an opportunity to boost brand awareness — and perhaps even your bottom line. A media kit should provide everything a news organization or advertiser needs to jumpstart a conversation with you. It’s an important first impression that should outline the […]

Five Considerations for Your Catalog

Every so often there are those who echo the chorus that print catalogs are dead, or at least on a fatal decline. These calls crescendo when a large company like Ikea decides to discontinue their print catalog. The reality, of course, is that many companies can and still do benefit from a print catalog, one […]

Writing Effective Marketing Emails

Email marketing has immense power when it comes to nurturing leads and building sales relationships. However, that power is only realized if your audience actually opens the email. There’s so much more that goes into email marketing beyond the text itself. Conceptualizing the campaign and building your contact lists are challenges in their own right. […]

Walsworth earns eight GLGA Graphics Excellence Awards

Walsworth-Ripon was awarded an octet of accolades at the 2021 Great Lakes Graphics Association’s 2021 Graphics Excellence Awards. The award competition celebrates the craftsmanship and innovation of print products for companies throughout Illinois, Indiana and Wisconsin. The Graphic Excellence Awards (GEA’s) are the largest regional affiliated print competition in the United States. Walsworth-Ripon earned five […]

Words of Wisdom Webinar: Getting it Right, Right from the Start

You may have some ideas to refresh your magazine’s design. Heck, you might even have a list of different things you want to try. But there often isn’t enough time to slow down your workflow and try new things, especially when it comes to layout and page design. In some cases, it might be the […]

Magazine Trends in 2021 and Beyond: A Conversation with Mr. Magazine

The impact of the pandemic and shifts in consumer behavior are transforming the magazine industry. To better understand how these trends will shape the future of magazines, we reached out to industry expert Samir “Mr. Magazine” Husni, Ph.D. Husni is the founder and director of the Magazine Innovation Center at the University of Mississippi’s Meek […]

Walsworth Wins Eight GraphEx Awards

Eight different Walsworth products were among the winners of the 2021 GraphEx — Graphic Excellence Awards. The annual competition, hosted by PIA MidAmerica, recognizes outstanding examples of technical achievements in innovation and print production. Independent judges select from hundreds of entries across numerous categories to give out awards for Best of Show, Best of Division, […]

Uncertainty Surrounds the USPS’ 10 Year Plan

A co-worker once gave me a small crystal ball on a little wooden stand. We joked that I used it to predict postal estimates and how to handle mailings with the postal service. I still have the crystal ball, and it makes me smile when I see it. I don’t use it, but with the […]

Walsworth’s Commitment to the Environment

Walsworth’s fundamental aim is to create value for customers, employees and communities. What supports all three is our commitment to the environment. We’re continually finding ways to reduce our carbon footprint and build a more environmentally friendly operation. Why is that so important to us? Like many manufacturing processes, printing has historically incorporated and emitted […]