Is Social Media Right for Your Organization?
The era of social media arrived a few years ago, and it looks like it’s here to stay. According to the Harvard Business Review, nearly 80 percent of companies currently use or plan to incorporate it into their marketing. Clearly, the trend is moving towards social media becoming a major marketing force; however, that doesn’t […]
8 Key Components of Integrated Marketing
In today’s world, marketing isn’t just about being creative or original. It’s also important to be diversified, particularly in terms of how you’re marketing your products and services. Many people talk about the Internet as though it’s a single entity, but this view couldn’t be further from the truth for marketers. Digital marketing requires a […]
Walsworth Featured on Fox Business Network®
Walsworth is proud that our state-of-the-art capabilities were featured on a national cable TV network. The segment called Manufacturing Marvels® aired on Tuesday, Oct. 22, on The Fox Business Network® during the Willis Report. The story focuses on our complete set of printing capabilities as well as the new solutions recently rolled out at the […]
10 Helpful Photoshop CC® Features for Designers
If you are a professional designer like me, you probably get pumped up when you find tools that help make your job easier by saving time and enhancing quality. Version 14.0 of Adobe® Photoshop®, commonly known as Photoshop CC, did just that by improving capabilities from previous versions as well as by adding brand new […]
Growing Ad Rates without Shrinking Revenue
Back in the day, it was a given — with every new calendar year came another ad rate increase. You could usually budget for 2% over the previous year, perhaps more if you were aggressive. You’d cover costs and then some. Now? Not so much. Reducing costs and fighting for share of the advertising budget […]
What Your Business Should Know about Wikipedia
Most businesses are actively working to improve their visibility online through Search Engine Optimization (SEO). And, for anyone taking notice, online searches often list a Wikipedia reference as one of the top results. So, if a company is working to increase online visibility, shouldn’t they make sure their organization is referenced in Wikipedia as part […]
Best Practices for Tracking Customer Satisfaction
Most organizations want to know how satisfied their customers are because they recognize that dissatisfied customers usually take their business elsewhere. Unfortunately, many organizations don’t have a formal program in place to gather and track customer satisfaction, and have to rely on anecdotal information. In my experience, informal feedback is a fickle animal that comes […]
iOS 7 – Swallowing the Red Pill
Do you remember “The Matrix” movie series? A decision had to be made by Neo to take either the blue pill or red pill. The blue pill would allow him to remain in his present condition with a world he understands, while the red pill would open his eyes to a whole new reality. With […]
Five Effective Free Report Strategies
Creating and distributing free reports or white papers is an effective content marketing strategy that gives your business two important benefits. First, providing high-valued content that is relevant to your website visitors will further position you as a thought leader. Additionally, if the report or white paper provides helpful solutions to common problems, then the […]
Friday Fun – How Well Do You See Color?
As stated on X-Rite’s Online Color Challenge, one out of 255 women and one out of 12 men have some form of color vision deficiency. When you think about how much we value color accuracy in our publications, especially when promoting a brand or product, it’s interesting to consider that some portion of readers can’t […]
