Walsworth Blog

The State of Association Publishing

Publishing, at its core, is about creation and sharing of knowledge. For associations, the publishing team is focused on creating and sharing knowledge pertinent to the mission of that association. However, associations must acknowledge that the world is changing. Keeping up will require hard work, and many associations will need to make a fundamental change in the way they approach publishing.

We detail the current state of association publishing below, and the need for change.

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New Printing Press Improves Operations

Walsworth is proud to announce the addition of a new press to our facility in Marceline. The Heidelberg Speedmaster XL 106-8P, nicknamed “H6” by employees, was commissioned on Jan. 29, 2018.

The addition of the new press is another testament to our continuous improvement program. We believe that consistent investment in new equipment allows us to keep printing high-quality material in an increasingly efficient and environmentally-friendly way.

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Behind the Scenes: Employee Spotlight on Kim Zahner

Here at Walsworth, we’re lucky to have many excellent employees. These are the people who make our company run. Some of them interact with our customers every day, but many of them don’t. We’re lucky to have these people, and are sharing a little bit about them in our Behind the Scenes series.

Kim Zahner is going on 27 years at Walsworth. She’s a proud mom, active member of the community and dedicated employee. She took the time to answer a few questions and share a look at her life, at Walsworth and outside the company’s doors.

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A Forum to Address the Unique Needs of Associations

The thousands of associations across North America serve a wide variety of members and have many different missions as they serve those members. Despite their differences, these associations face many of the same core challenges like recruitment, engagement and retention to name a few.

Association Media and Publishing (AM&P) recognizes the special needs that unite these diverse organizations, and their Lunch & Learn Series provides associations with a platform to ask questions and learn from fellow association leaders.

The Panelists
A recent Lunch & Learn in Washington, D.C., sponsored by Walsworth, focused on digital content challenges for associations and followed an AMA format – short for Ask Me Anything, popularized in online forums like Reddit.

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Repurpose and monetize existing content with a book

Reduce, Reuse, Recycle. This is the mantra of those who want to avoid waste and repurpose useful material to extend its value. This mantra doesn’t just apply to plastic bottles – magazine publishers should apply this concept to their content.

Reusing or recycling content into books gives extra life to excellent material. These books can extend the life of the content, engage current subscribers and attract new readers.

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